Employer Brand Paid Media Specialist

2 weeks ago

London, United Kingdom Unilever Full time

**Job Title**:Employer Brand Paid Media Specialist

**Location**:100VE or Kingston

**Background**

The Unilever Global Employer Brand (EB) team are responsible for attracting the best talent when and where we need them. From interacting with and growing our global LinkedIn community of >18m people through to creating world-class digital campaigns - the team has a hugely exciting scope of work.

Today, Unilever’s attractiveness as an employer is at its all-time high. We are No. 1 Employer of Choice in over 50 countries and the most followed FMCG company on LinkedIn. At the same time, we see the competition for talent is fierce. Continuing to ensure we engage and attract the best talent is key - making it a very exciting time to work in employer brand

**JOB PURPOSE**

We are looking for a passionate media expert to help us elevate our existing content plan to new heights. As Employer Brand Paid Media Specialist you will play an integral role in shaping how we market Unilever as an employer to over 19M people on LinkedIn and beyond.

Your job will be to understand what Unilever has to offer and what we stand for as employer, and to turn this into compelling paid media campaigns to reach and engage future talent.

As part of this role, you’ll get the opportunity to fully immerse yourself in Unilever. You'll work with an engaged Employer Brand Community (made up of >100 individuals around the world) and collaborate with a diverse internal network (including Comms, Marketing, ED&I and more) and a variety of external partners (LinkedIn, Meta, TikTok and many more). You’ll get the chance to continuously learn and develop yourself, build skills across HR, Marketing, Media and Comms, and you’ll get the chance to drive an ambitious agenda in your own role as well as contribute to increasing the full impact of Employer Brand for Unilever.

**RESPONSIBILITIES**

**Paid Media** planning** & execution** across channels, with** **LinkedIn** & Instagram** being priority channels**:

- Management of a multi-million pound paid media annual budget
- Annual paid media planning - across always on content and campaigns
- All set up, ongoing management and optimisation across paid media channels
- Partner with the Employer Brand Content Specialist to:

- Co-create the annual content calendar using channel expertise insights, ensuring an optimal and complementary paid media strategy
- Advise on, and brief in creative assets (including copy) to support paid media objectives
- Drive an agile, test & learn approach to create insights on what content and paid media strategy work best to achieve EB objectives
- Report on content (paid) performance and use data to create compelling insights and recommendations on optimisations for future content
- Support the Content & Channels lead on campaign activities:

- Large campaigns: partnering with media agency to co-create the media plan and being the main point of contact for the duration of the campaign
- Small-medium campaigns: creating and executing media plans
- Lead on ongoing reporting:

- Budget monitoring and spend reviews
- Generation of bespoke reporting templates
- Ongoing reporting and drive regular performance reviews
- Regular recommendation/proposals for future optimisations & improvements
- Work with cross-functional teams (including internal global and local teams and external stakeholders) to execute and manage additional Linkedin paid media requests
- Supporting the wider team with the ideation and implementation of our test and learn roadmap and pilots to improve our performance, test new channels and develop best practices
- Drive continuous upskilling with the Employer Brand global community and the wider business on:

- Value of LinkedIn as a media channel
- Employer Brand paid media best practices across channels

**Stakeholder Management**:

- Cultivate and manage a network of internal stakeholders to develop understanding within the wider business to help fuel the Employer Brand channel objectives
- Partner with internal teams to collaborate and advise on how the EB-owned channels can be included within their paid campaigns and activities

**Culture and Inspiration**:

- Work in an agile, flexible way and encourage the rest of the team to do the same
- Drive proactivity and a culture of ‘doing it ourselves’ wherever possible
- Share excitement and energy around Unilever as exciting place to work
- Deliver excitement about Employer Brand channels with insights, best practices, inspiration, and more

**ALL ABOUT YOU**

**Key Experience** **Required**
- Understanding and demonstrable skills in Paid Media planning, execution and reporting
- Demonstrable ability to compile, interpret and act on numbers and data
- Campaign manager experience on LinkedIn and Instagram
- Strong organisational and planning skills
- Awareness of Paid Media across other channels (TikTok, Google etc)
- History of working across multiple geographies/cultures a preference, but not

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