Paid Media Specialist

3 weeks ago


London, United Kingdom Flight Centre (UK) Limited Full time

**Accountabilities**:

- **Paid Media Execution** - Executing paid media campaigns across but not limited to paid social, paid search and programmatic; Media planning and performance forecasting delivered on regular basis; Optimising campaigns through bid/keyword management, A/B testing and channel selection, with a focus on increasing lead results; Manage global and regional paid media budgets, limiting overspend or underspend for the campaigns.
- **Platform Management** - Manage global and regional advertising platforms including but not limited to Google Ads (Search, Youtube, GDN), LinkedIn, Facebook Ads, Bing and other channels as required.
- **Reporting + Insights** - Ensure full tracking implementation across paid media assets that feeds into FCTG corporate reporting platforms such as Google Analytics, Salesforce, PowerBI + Datorama; Provide monthly and campaign paid media analysis with a focus on objectives and KPI’s; Work with the wider digital marketing team to deliver actionable insights for paid media lead generation.

**Experience/Qualifications**:

- Degree qualified - Undergraduate.
- 3+ Years’ experience in a similar role.
- Relevant platform certifications - Google Ads, LinkedIn Certification etc.
- Comprehensive understanding of Google Analytics or other relevant reporting tools
- Preferably an agency background but not essential.
- Delivering within a B2B environment will advantageous

**Details**:

- Location: Chancery Lane/Hybrid
- Start Date: 1st January 2023
- Salary: £42,000
- Hours: Full time (37.5 - Monday-Friday with WFH flexibility as per company policy)

**Salary**: £42,000.00 per year



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