Paid Media Lead

3 weeks ago

London, United Kingdom Match Digital Full time

**Paid Media Lead**

**£45,000 - £55,000 + bonus + benefits**

**London**

**Our client**

We’ve partnered with a digital growth agency in the healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.

This is an opportunity to develop your skills working alongside an experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a senior management position as the company grows.

Employee development is seen as core to their success - you will be given a budget for training and development to help further your skills in digital. As a startup, our client offers great work-life balance in a fast-paced environment.

**The role**

As Paid Media Lead, you will develop, execute and manage paid media strategies and campaigns across multiple accounts.

This role is likely to evolve at a fast pace - so we’re looking for someone with the aptitude and interest to grow into a leadership position. This would involve heading up a Paid Media team, directing the strategy and developing a team, processes, systemsand policies that drive operational excellence in Paid Media.

**Some of the things you’ll be involved in**
- Own client accounts and growth, leading on the hands-on delivery of campaigns across paid search (Google) and social (Meda), video (YouTube) and retargeting.
- Lead on campaigns from conception through to objective definition, execution, user journey definition, tracking and reporting.
- Produce campaign and creative ideas that drive performance and deliver ROAS.
- Test and optimise channels, audiences, bidding strategies, creative and copy.
- Forecast for clients, drawing up prospect reports and new client prospects to help with pitches.
- Stay on top of campaign and market trends, perform competitor analysis and develop campaign insights.
- Collaborate with internal teams including Client Services, Product and Business Development / Senior Management.

**A Paid Media Manager should have**
- Experience working as a Paid Media Manager or Performance Marketing Manager in an agency environment.
- Hands-on experience delivering paid social, paid search, retargeting and video campaigns (including Google, Meta, YouTube).
- Experience working across multiple client accounts is essential.
- Managed paid media strategies and budgets in an optimisation-focused environment.
- Experience with digital measurement and analytics tools, including Google Analytics and Google Tag Manager.
- Worked with tools and systems that monitor campaign performance in real time.
- An interest in growing into a leadership role.

**The perks**
- 25 days holiday + bank holidays + your birthday off.
- Flexible working over Christmas / New Year in addition to holiday allowance.
- Bonus scheme.
- A budget for tailored learning plan, including industry events.
- Company laptop.
- Pension contributions.
- WeWork membership.
- Hybrid working.
- 1-2 work retreats per annum.

**Match Digital** specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.

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