Member Retention Specialist

2 weeks ago

London, United Kingdom Audible Full time

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

ABOUT THIS ROLE

As a growth marketer, this role will drive retention initiatives to improve customer lifecycle experience. You will conceptualize, execute and automate marketing campaigns through various stages of the customer journey and lead experimentation across Audible apps and website.

As a Member Retention Specialist - UK, you will
- Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing churn rates. These will include (but not be limited to) tests that strengthen the value proposition, educate about product and champion differentiated content
- Conduct A/B tests to evaluate the effectiveness of different retention tactics, iterating on campaigns based on performance data to continuously improve results
- Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation
- Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction, providing valuable insights and feedback based on customer data
- Monitor and report on key retention metrics such as retention rate, churn rate, and customer lifetime value, providing regular updates to stakeholders on campaign performance and impact
- Gather and analyze customer feedback and sentiment data to gain insights into user preferences and pain points, leveraging these insights to inform retention strategies and product improvements
- Develop a strong understanding of how customers interact with the product and the underlying reasons why they love or leave the service

This role is available on a 9-month contract basis.

ABOUT AUDIBLE

Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. Our Hub+Home hybrid workplace model gives employees the flexibility between gathering in a common office space (work from hub) and remote work (work from home). For more information, please visit adbl.co/hybrid.

London, GBR

Basic Qualifications
- Proficiency in A/B testing methodologies and tools
- Experience working collaboratively in a cross-functional environment, effectively coordinating with product, technology, quality assurance, program management, and international teams

Preferred Qualifications
- Excellent verbal and written communication skills
- Strong project management, organizational, and prioritization skills
- Robust strategic and analytical acumen, demonstrating the ability to interpret data, identify patterns, and derive actionable insights to drive business growth and informed decision-making
- Prior experience in retention marketing

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