Product Marketing Executive

4 weeks ago

Brighton, United Kingdom Study Group Full time

**Contract Type**: Full Time, Permanent

**Location**: Brighton (80% remote)
We are looking for a Product Marketing Executive to join our team in Brighton. In this role you will have the opportunity to partner with our Heads of Product Marketing to deliver a range of marketing plans and activities designed to target key personas and markets with the aim of driving conversions and new student enrolments. You will also coordinate the delivery of marketing activities including competitor and customer research, as well as creative and digital briefs.

**ABOUT THE ROLE**
- Where required coordinate the operational marketing relationship of a key project, workstream or partnership ensuring regular communication with key stakeholders.
- Work alongside the Head of Product Marketing for International Study Centre brands to help where needed to implement marketing plans according to the student journey.
- Co-ordinate the briefing, creation and implementation in a timely manner of marketing activities across a range of channels e.g. web, social media and print.
- Analyse and report performance data to assess whether the objectives are being met and identify trends and opportunities.
- Actively participate in reviewing marketing activity including analysing results, identifying lessons learned and sharing best practices.
- Maintain the accuracy of public information covering all marketing collateral and websites.
- Gather and communicate opportunities for content that support the student journey and help to maintain social media activity (as required).
- Continually seek to improve the customer experience by listening to and acting on student needs.
- Undertake desk research including customer, competitor and market analysis.
- Support and take a lead in portfolio marketing activity and marketing project work as required.
- Champion the products, initiatives or brands within Marketing, Sales and Admissions.

**ABOUT YOU**
- Relevant degree or qualification in Marketing
- Experience within in a marketing environment
- Fluent in English with excellent written and oral skills
- Ability to work within tight deadlines and juggle priorities.
- Interest or experience in the higher education sector.
- Ability to prioritise and manage multiple initiatives/projects
- Strong problem-solving skills
- Confident communicator, internally and externally
- Strong professional writing skills and visual sense
- An eye for detail and accuracy

**ABOUT US**

Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.

**ORGANISATIONAL COMPLIANCE**

Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants, the following checks will be conducted
- Criminal Background Check (country-specific), x2 References, ID and Right to Work checks as well as Education Verification.

We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our Privacy Policy.

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