Content & Client Engagement Specialist (Uk Based
6 months ago
**Content and Client Engagement Specialist**
Permanent | Full-time role
Hybrid-role - 1 day per week in our office in central Welwyn Garden City
Salary £30,000 - £33,000 (pa)
HR Grapevine are a leading provider of marketing solutions for those targeting buyers in the HR profession. As we pursue even greater commercial growth, a new and exciting opportunity for a Content and Client Engagement Specialist to join us has arisen.
As part of a highly successful team of digital marketers, you’ll be able to turn the key value propositions in our product mix into compelling marketing communications. Developing an understanding of the marketplace to target our highest priority prospects and most important clients with relevant messaging that moves them into the sales funnel.
**What you’ll do**
- Plan and deliver nurturing campaigns and communications that speak directly to specific individuals in companies on our ABM list, taking them from awareness our solutions to engagement in the sales funnel.
- Research the market and identify prospects active with our competitors, capturing this information and developing strategies and tactics to win them over to our brand.
- Manage HR Grapevine’s visibility in a variety of PR listings and supplier directories.
- Support the Sales Team with insight on market trends and message crafting.
- Support the delivery of client campaigns across the Marketing Team.
**Key skills we’re looking for**
- Digital experience is a must;
- Excellent copywriting experience is a must (writing for B2B demand generation would be a benefit).
- Creative and ability to think ‘outside the box’ and identify key drivers for different audiences.
- Strong oral and written communication skills required.
- Experience of developing messaging for target accounts/ABM lists and delivering activity that engages high-value individuals.
- Good presentation skills.
- Proficient in Microsoft Office (PowerPoint, Word, Excel)
- Working knowledge of HTML an advantage.
- Experience with Salesforce and Pardot, or other similar CRM and account engagement platform an advantage.
- Knowledge of the HR sector an advantage.
**You should be**
- A team player able to work collaboratively with multiple teams and stakeholders.
- Dedicated to delivering unparalleled experience for our clients at every stage of their engagement and relationship with us.
- Able to perform in a fast-paced environment.
- A self-starter who functions who can turn ideas into reality and get stakeholders to buy-in.
**Salary**: £30,000.00-£33,000.00 per year
**Benefits**:
- Company events
- Company pension
- Work from home
Schedule:
- Monday to Friday
**Experience**:
- Customer service: 1 year (preferred)
Ability to Commute:
- Welwyn Garden City (required)
Ability to Relocate:
- Welwyn Garden City: Relocate before starting work (required)
Work Location: Hybrid remote in Welwyn Garden City
Reference ID: Mktg0224
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