Digital Marketing Specialist

2 weeks ago

London, United Kingdom Wolters Kluwer Full time

**Responsibilities**:
- Support and execute a digital and field demand generation plans and campaigns in line with overall business objectives.- Foster seamless alignment between marketing and sales efforts by working closely with local sales teams, channel partners, and other stakeholders.- Acts as a liaison with some external service providers, such as event suppliers or design firms, to discuss sponsorship terms & conditions or minor design & print jobs.- Conduct in-depth market research to comprehend regional trends and competitive landscapes, shaping targeted marketing campaigns.- Support logistics associated with tradeshows and events, including on-site support when necessary-
- Monitor and analyze key performance indicators (KPIs) to measure the success of marketing initiatives, continuously optimizing strategies for improvement. Generate monthly reports to track performance.- Assist with internal marketing communications and ensure the availability of current Marketing assets and activity reports on internal resource channels, e.g. SharePoint.

Qualifications and Skillset:
- University or Bachelor Degree (or equivalent) in related discipline (Marketing, Business, Communications)- Proven experience including related experience in the high-tech industry (ideally with global financial services software or software/consultancy in general).- Excellent problem-solving, attention to detail, strategic and analytical capabilities- Ability to work in a fast-paced environment- Organization/logistics/project management of projects lasting more than 3 months- Data-driven, comfortable interpreting data- Excellent communicator and people skills- A creative and innovative thinker who loves contributing to a team- Driven, determined and ambitious - a real hunger to do great work and build an impressive career- Strong presentation, writing and editing skills- MS office programs, in particular Word, PPT and Excel

Preferable Skills- Familiarity with marketing automation systems such as Eloqua, Marketo, Pardot, Hubspot etc.- Familiarity with SEM & SEO, including Google Ads, Google Analytics- Familiarity with CRM solutions, e.g. SalesForce- HTML editor and web publishing experience is a plus, e.g. Sitecore- Knowledge of Canva-
- Fluent in English (written and orally) required. Additional French, Italian, Spanish, German or Dutch considered an advantage.- Travel across EMEA region may be required, e.g. to support events across the region.

Type of work: hybrid, approx. 2 days a week at the office according to current company policy)

Our offer:
We offer you a full-time position in a team-based, international, leading financial organization. Within Wolters Kluwer, you will find straightforward communication, a fast-paced work environment and challenging projects. Your know-how will be rewarded with interesting career opportunities and a competitive salary package.

At Wolters Kluwer, you can be yourself and belong. It’s important to us that our employees feel a strong sense of connection to our company - that you see yourself in our organization and feel that you can belong. We want our employees to know that they can bring their authentic self to work and be valued for who they are.

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