Marketing Specialist

3 weeks ago

London, United Kingdom The Digital Recruitment Company Full time

**Marketing Specialist - Freelance**

**Job Type**:Temp (sabbatical cover) - from 13th March to 10th June.
**Salary**: £220 - £270 day rate
**Location**: London Remote / London White City

**Hours / week**:14 - 21 hours (2 - 3 days per week)

**Consultant**:Mags Rendle

**The Organisation**:
The Digital Recruitment Company is currently working with a global market leader for art materials. Their quality brands have played an important role in the creative industry for centuries. Artists all over the world are fans of their beloved and famous brand portfolio.

This is your opportunity to work with a highly successful and renowned organisation who supply high quality brands within the creative industries.

**Role Overview**
- You will be responsible for the end-to-end planning, development, and execution of lifecycle marketing activities for Liquitex and Snazaroo to support business goals and KPIs.
- Work in tandem with brand and paid media teams to develop gated content incentives / lead generation campaigns to drive database growth targets.
- Collaborate with paid media team, leveraging data within our CDP to optimise ad-spend and generate look-a-like, prospecting, and retargeted audiences.
- Work with brand and commercial teams to identify relevant content, products, and promotions that offer unique value for each lifecycle segment, driving customer retention and loyalty.
- Leverage CDP data within your own lifecycle campaigns to improve personalisation and performance (e.g. behavioural-driven product recommendations, dynamic HTML blocks & snippets).
- Develop well thought out AB test strategies, including a clear hypothesis and measurement framework, regularly sharing learnings with other stakeholders to inform future content and comms.
- Support web / product owners with implementation of relevant roadmap projects / tasks such as cart and product page optimisations.
- Deliver monthly, and quarterly performance reports, sharing actionable insights and recommendations.
- Day-to-day management of customer database (CDP), ensuring data and events captured are of high quality and being used effectively within customer segments, campaigns, and reports.

**Experience**
- Good working knowledge of Google Analytics.
- Light HTML / CSS / JINJA knowledge preferrable but not essential.
- Experience using project management / collaboration tools such as Monday.
- Proficient in MS Office, particular Excel.
- Good interpersonal and communication skills.

**Network**
- Brand and markets: train, upskill, provide consultancy and guidance.
- Digital Specialists: alignment on campaigns and joint CLM / paid initiatives.
- Digital Analyst: discuss strategy and performance and KPIs.
- Head of Digital: support in strategy / planning workshops and projects

**What next**:

- The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies._

**Job Types**: Full-time, Part-time, Temporary contract
Contract length: 3 months
Part-time hours: 21 per week

**Salary**: £220.00-£270.00 per day

Schedule:

- Monday to Friday

Work Location: Hybrid remote in London

Reference ID: FILKK4546464
Expected start date: 13/03/2023

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