Digital Marketing Specialist

4 weeks ago

London, United Kingdom Laborie Medical Technologies Full time

We believe that great healthcare is an essential safeguard of human dignity.

Our Mission every day is to operate as a world-class specialist medical company making and advancing technologies that preserve and restore human dignity. We do that today by helping people with pelvic and gastrointestinal conditions live normal lives, and by helping mothers and babies have safe deliveries.

If you share our values of Aspire to Greatness, Respect All, Own It, Working Together, Persist with Passion, and are looking to contribute and grow in a fast-paced environment, join us to enhance our customer experience with dignity, at the heart of everything.

Laborie Medical Technologies is currently searching for a **Digital Marketing Specialist **to join our team.

**P**osition Overview**:
The Global Digital Marketing Specialist will work across all Laborie business segments and be responsible for managing the global digital marketing tools whilst developing programs to increase lead generation activities. Key responsibilities will include, website updates, sales enablement tool maintenance, marketing automation support, DAM maintenance, digital analytics, review & suggest process improvements and drive higher lead conversion ratios through digital marketing campaigns.

**Responsibilities**:

- Support the digital marketing manager as required
- Websites, front end maintenance and development of the Laborie websites.
- Marketing automation
- Maintenance of the marketing automation system
- Generate workflows, to help nurture campaigns
- Creation of dashboards to provide insights for the commercial organization
- Maintain the Digital Asset Management (DAM) system and provide advice and support to collaborators. Manage and resolve any technical issues that arise.
- Maintain the Sales Enablement Platform and provide advice and support to users. Provide regular reports on usage of collateral and drive usage by internal and external stakeholders
- Ensure users are aware of data privacy regulations and maintain compliance
- Evaluate digital lead generation techniques especially at events
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Collaborate with agencies and other vendor partners

**Qualifications**:

- Bachelor’s degree (Marketing, Digital Marketing)
- Experience using marketing automation tools (HubSpot)
- Experience with website CMS platforms (WordPress)
- Experience with DAM preferable but not mandatory
- English language proficiency (written and verbal) required
- Second language or multilingual is desirable

**Other**:

- Creative thinker
- Excellent attention to detail
- Excellent organizational skills and ability to multi-task
- Reliable and able to complete tasks in a timely manner and meet deadlines
- Excellent communication and interpersonal skills
- Able to operate proactively and independently without supervision
- Must be able to work well with others as part of a team
- Learn quickly with flexibility to adapt to changes in strategy, circumstance or the unexpected
- High energy and positive attitude with ability to work outside comfort zone
- Consistently act in line with a clear and visible set of values and beliefs, high character
- Can align long-term goals and short-term needs with individual and team goals (see the big picture while operating functionally
- Laborie_ _is a specialty manufacturer and supplier of medical technologies and devices, committed to excellence in diagnostics and therapeutics for Urological, Gastrointestinal, Obstetric, Gynecological, and Neonatal healthcare and committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation or any characteristic protected under applicable law. Laborie is committed to providing access and reasonable accommodation in our services, activities, education and employment for individuals with disabilities._

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