Junior Content Marketing Executive

3 weeks ago

Havant, United Kingdom Reassured Full time

Overview:
**Junior Content Marketing Executive**

**Portsmouth**

Reassured Ltd is the largest non-advised life insurance intermediary in the UK with established locations in Basingstoke, Portsmouth, Southampton, Manchester, Bristol, Bournemouth and Chester.

We launched our new Advised business offering in 2021 and continue to grow our sales and support teams across the entire business this year. We arrange over 15,000 new customer life insurance policies per month with leading sales conversions and customer satisfaction metrics. The business is outbound, B2C sales from internet generated customer enquiries.

Working in collaboration with our content team you will be required to create compelling online articles that increase the online visibility of Reassured and the products we sell (life insurance, funeral plans, income protection)

**Responsibilities**:

- Research and create original, engaging and compliant blog articles on related topics within our sector to be published on reassured.co.uk
- Research and write original and engaging guest blog posts on related topics within our sector for relevant and credible 3rd party domains (link building)
- Write content that adheres to our SEO best practice (training provided)
- Carry out competitor analysis research (training provided)
- Carry out keyword research to identify new topic opportunities (training provided)
- Work with the marketing team on infographics; brainstorm ideas, research and develop an idea, proof artwork, check sources/stats
- Write press releases for reassured.co.uk on business achievements, awards and noteworthy business news
- Manage our 9 Google My Business locations (publish regular posts, respond to Google reviews, add imagery, maintain opening times)
- Audit existing SEO content
- Proofread articles written by other team members and provide constructive feedback

Knowledge, Skills & Experience:
**Skills & Experience**
- A passion for digital content, copywriting and SEO
- Very high attention to detail (grammar, tone of voice, SEO best practice, brand values, digital best practice)
- Strong copywriting skills
- Ability to deliver content to a deadline
- Experience of Wordpress, a CMS or basic HTML an advantage (not essential)
- A basic understanding of SEO and Google/search engines an advantage (not essential)
- A willingness to learn and a positive ‘can do’ attitude
- An ability to work independently (working from home) and as part of a wider team

**Desirable Experience**

**Key Competencies**
- Attention to detail
- Ability to work both independently and within a team
- Ability to self-motivate/work effectively from home
- A hunger to learn on the job both about SEO best practice, Reassured as a business and the merits of life insurance

**Qualifications**
- Educated at GCSE as a minimum
- Experience of digital copywriting an advantage but not essential
- Experience working within SEO an advantage but not essential

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