CRM Manager
6 days ago
**About Reed Courses**
**Overview**
You will have hands-on experience of planning, building and optimising CRM campaigns, as well as exceptional knowledge of creating and delivering retention and CRM strategies. You will have expert-level executional knowledge of delivering lifecycle, marketingand transactional communications across various channels. You will be well versed in the engagement platform ecosystem, and have experience weaving messaging campaigns together simultaneously.
**What you will do as a CRM manager**:
- Own and deliver a data-led Retention & CRM strategy for our B2C audience.
- Support the launch of our new learning platform by building an industry-leading student experience that drives user retention and customer lifetime value.
- Collaborate with the marketing team and maintain strong lines of communication with internal stakeholders (Product, Customer Success, Sales, etc) and external clients (Learning providers).
- Measure, evaluate and report on results in order to obtain actionable insights to inform strategy and optimisation.
- Deliver a performance revenue number and continually optimise the efficiency and quality of our campaigns to improve key engagement metrics.
- Stay up to date with CRM industry news, best practice and GDPR regulations.
**What are we looking for in a CRM Manager**:
- An effective team player who is confident, influential and keen to drive their own success.
- Success managing projects through to completion.
- Highly organised and good at prioritisation.
- Good understanding of GDPR principles, and CRM best practices to ensure compliance.
- Successful experience growing revenue by working with data-led insights.
- Strong analytical skills, confident using Excel or Google sheets, and Google Analytics.
- Expert in at least one CRM platform: Braze (preferred), Leanplum, Iterable, Mapp, Salesforce Marketing Cloud.
- Knowledge of HTML.
- Experience within eCommerce or learning industry preferred but not required.
- Excellent attention to detail.
- Excellent written and verbal communication skills.
- Passion for the development and growth of team members and direct reports.
- Management experience is preferred but not required.
What we can offer you
- Dynamic Working, including core hours and location flexibility
- 25 days annual leave plus bank holidays
- Flexible holiday scheme with the option to buy, sell or carry over up to 5 days a year
- Moving home leave
- Financial benefits include pension and health cash plan subscription
- Enhanced family leave policies
- Insurance benefits including life assurance
- Love Mondays events
Discount scheme includin
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