Head of CRM

**Overview**

As we continue to evolve the sophistication of our customer interactions, we’re looking for a Head of CRM to join our marketing department. This person will deliver personalisation at scale and will oversee the creation of sophisticated, cross-channel retentionstrategies for our customers. They will have demonstrable experience in efficiently and effectively managing a state-of-the-art campaign delivery system while also displaying a passion for digging into customer trends and behaviours. As such they will be comfortablecommissioning and working with analysis and insight, be commercially minded and will be a natural leader.We’re looking for someone who is either at the senior manager level and is looking for a step up, or someone who has established themselves in a similarrole. You will have hands-on experience building, running and optimising multiple campaigns across various CRM platforms.

**The role and experience required**:

- Own and deliver data-driven CRM and retention strategies
- Experience guiding internal and agency teams on existing ad-hoc campaign management
- Align with Product and Engineering teams to align on road maps
- Define, monitor and report on KPIs for customer engagement programmes
- Ensuring quality assurance of campaign delivery across all CRMs
- Able to commission quality analysis, and report back performance to the senior management team and C-suite
- Collaborate with the marketing leadership team to integrate CRM into wider marketing activities
- Research, scope, and implement, new user messaging opportunities
- Assist the branding teams in providing a consistent user experience across all CRM touchpoints
- Able to articulate and relay the company vision, mission and values in all of their activities
- Strong experience in campaign delivery systems
- Strong stakeholder management experience
- Has a passion for the development and growth of team members and direct reports

**Benefits**
- Flexible working as standard (including remote working options and flexible working hours)
- 10% weekly personal development time
- Regular hack days with rewards for prize winners
- 25 days annual leave plus bank holidays
- Flexible holiday scheme (buy, sell and carry over your holiday)
- Paid time off to move home
- Contributory pension scheme
- Enhanced family leave benefits
- Insurance benefits including life assurance
- Love Mondays events
- Discount scheme including gyms and popular retailers
- Range of wellbeing and mental health support avenues
- Newly refurbished office in an amazing location, with countless bars, restaurants and theatres right on the doorstep

These are just some of the great benefits we offer everyone working at Reed.co.uk
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- **Our values, your values; our future, your future**_