Digital Performance Manager

3 weeks ago


Birmingham Business Park, United Kingdom Inchcape Retail Limited Full time

**Digital Performance Manager - Remote Working**

**Purpose of the Role**

**Responsibilities**
- Responsible and hands on campaign executions, working closely with your team and all brand owners and other collaborating departments to ensure brand consistency.
- Through the social media team manage the businesses online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service, managing projects and campaigns.
- Support and measure the social media strategy and activations - define and set the realistic KPI’s to drive engagement and support the team to meet these objectives.
- Responsible for supporting the digital media planning in collaboration with the marketing team, ensure delivery, buying and activation of these activities.
- Ensure our Paid Media campaigns are running effectively and optimized across multiple search engines and other paid search platforms, such as Facebook, LinkedIn, Google, Remarketing - focused on driving traffic and conversion.
- Grow organic website traffic through SEO, optimise the technical implementation of a website, to increase its organic search visibility.
- You’ll be the internal expert for our Sitecore CMS Website, day to day management and support the team to publish relevant SEO-optimized content and ensuring the system is utilised, and we maximise every opportunity.
- Ensure the marketing analyst produces a set of reports across digital and retail marketing that will allow yourself and the retail marketing manager to analyse performance and propose actionable strategies to improve marketing performance and maximise returns
- Ensure content and campaigns comply with relevant best practice and legislation.
- Improve performance through reporting and analytics, and guide the data analytics lead to identify and maximise all opportunities
- Ensure all data, ROI from marketing campaigns are clearly analysed and reported.
- Manage your team and help them prioritize initiatives based on the business' immediate and long-term needs
- Project Management - Planning projects, establishing realistic timelines, communicating with stakeholders, allocating resources, troubleshooting issues, and delivering (and measuring) results

**Core Skills and Experience Required**
- Extensive experience in building integrated campaign executions across digital channels, inclusive of but not exclusive to, Search incl. SEO, PPC, Display, Social and E-mail.
- Strong understanding of the sales and marketing funnel and retargeting strategies to support audience growth/data capture and conversion on product.
- Extensive experience and demonstrated hands on approach in utilising Google Display Network and Google Analytics
- Proven hands-on experience setting up and optimising paid search accounts across multiple search engines and other paid search platforms, such as Facebook, Google, Remarketing.
- Creating, managing and optimising functionality of transactional websites and/or e-commerce platforms and supporting consumer journeys
- Good relationship and management skills - a positive and generous team player, open to sharing ideas and knowledge
- Understanding of bidding and attribution tools, with the ability to optimise accordingly
- Detail-oriented and responsive, with strong quantitative skills - you must be able to analyse data, draw conclusions and develop actionable recommendations as needed
- Proven problem-solving skills and ability to think outside of the box for creative solutions
- Able to work in a fast-paced environment while balancing strategic, tactical and analytical responsibilities.
- Seasoned project management skills; highly self-motivated and able to prioritize and manage multiple tasks with varying deadlines.
- Experience managing websites within Sitecore (preferable) with a knowledge of HTML

**About The Company**

Inchcape is a leading independent global automotive distributor and retailer. We aim to deliver an outstanding customer experience at every one of our franchised dealerships, and to support this all our dealerships have specialist, manufacturer trained staffto ensure you and your car receive the best possible attention.

OUR VISION: To be the world’s most trusted automotive Distributor.

Inchcape is ambitious We are pursuing a strategy of growth, both organically and by acquisition, across the globe. We have a number of exciting opportunities for equally ambitious talent.



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