Head of Digital Campaigns

3 weeks ago


Gallagher Business Park, United Kingdom Candidate Source Ltd Full time

This is a work from home Head of Digital Campaigns opportunity, you can be based pretty much anywhere but will need to be able to attend the company offices Coventry and London and make client visits throughout the UK on occasion. You will be joining theEMEA Exhibition Marketing team of a global, full service face-to-face live events marketing partner. The company create some of the most incredible events in the world from initial strategy to show-stopping audio visual, to insightful measurement - and everydetail in between - they bring brands to life
The company look to equip you with the tools required for you to progress in your career with them and offer plenty of internal opportunities to move within the business - the backing of line managers progression is key to the business growing.
As Head of Digital Campaigns you will:

- Define the campaign strategy and roll out for all aspects of the exhibitor and product marketing programmes using the marketing automation platform Marketo
Set benchmarks / targets for performance ensuring these are tracked and analysed and use to inform future activity
- Lead (with VP Marketing) for EMEA on the current and future tech stack and CRM integration, working with global centre of excellence to achieve this
- Define and action a ‘Test and Learn’ programme to continually improve the campaigns and teams’ effectiveness
- Provide day to day management of the campaign’s teams activity including budget and cost control where appropriate
- Provide leadership, coaching and direction to the Campaign Executive, including ongoing performance management and skills development

We are keen to speak to people about this Head of Digital Campaigns role with the following skills and experience:

- Hands on experience of setting strategies and running digital campaigns in a marketing automation platform -ideally Marketo
Experience running AB testing programmes and continually optimising results
- The ability to analyse data, benchmark against KPIs, compile monthly reports and have lead generation / lead scoring and tracking capabilities
- Advanced skills / experience of CRM systems - ideally Salesforce
- Excellent analytics and general data skills

In return, you will receive a negotiable salary of circa £50,000 pa dependent on experience plus company pension, personal healthcare and 25 days holiday with the option to buy more. The company also operate a reward strategy based on their team members receivinga salary that best reflects their experience and skill level.


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