Marketing and SEO Strategist

5 months ago

Alderley Park, United Kingdom Venn Digital Full time

**Why join the team?**

Across our marketing and project departments, we have a range of creative, strategic and tech-focused roles. But whatever the position, we’re proud to offer all our team a level of autonomy and opportunities to branch out.

Venn is a market-leading MarTech business that specialises in digital solutions for recruitment agency and employer brands. Our packages range from SaaS website solutions to full-service marketing strategies to help recruitment brands achieve ROI.

**The Role**

To lead Performance strategies for optimised and lead gen clients in order to ensure continuous organic traffic growth in line with strategic client goals as well as lead gen growth for clients focusing on campaign work.

We’re looking for someone passionate about all things digital from SEO and content, who will use data to create optimised, informative, and engaging strategies and content that will achieve client objectives.

You will work closely with the Content and Tech SEO teams to develop optimised content and campaign strategies focusing on meeting our client goals. To be successful as a Strategist you should have strong content and analytical skills, as well as a commercial mindset in order to work towards outlined KPIs and successful ROI.

You will work closely with clients and Head of Search to set website and campaign objectives, and specs based on client briefs and our expert knowledge. You will monitor and report on success and have a passion for working on improving MQLs and SEO within the recruitment industry.

**Your Responsibilities**
- Creating high-quality SEO content strategies for short
- and long-term objectives
- Finding gaps and opportunities to maximise website performance through content-led campaigns such as downloads, case studies, and more
- Leading keyword research and optimisation of content by working with the Head of Search to upholding high standards of optimisation across all client websites
- Using Google Analytics to conduct performance reports regularly and to report to clients on the outlined work and its impact on the website, conversion, and how this relates to our outlined goals
- Be aware of all available marketing and SEO channels and have thorough understanding of how strategies can impact overall performance and client goals.
- Clearly understand client business objectives and consider all KPIs in mapping out an optimised website
- Schedule work ensuring all deliverables are planned accurately to execute the strategy and meet deadlines. Holding relevant team members to account for work delivered and ensuring brand consistency across all content
- Planning budget and quarterly deliverables to meet strategy goals.
- Regularly speak to clients and update on work, opportunities, and be comfortable pitching for new campaign spend
- Collaborating with the content team to spot areas of improvement and to use creative campaigns to bring more value to our client strategies

**The Requirements**
- A relevant marketing qualification or 3+ years' experience within a marketing or SEO role
- Commercial understanding of impact of digital campaigns
- Experience creating and executing successful B2B & B2C strategies
- Working knowledge of SEO and basic keyword research
- Proficient use of Google Analytics, Search Console, Keyword Planner, and Ahrefs (or equivalent) and skills to evaluate data and make strategic decisions
- Excellent interpersonal and communication skills
- Excellent organisational and time-management skills

**Be Great, Get Rewarded**:
We believe in going beyond expectations to give our team the freedom to enjoy work. Creating a work-life balance is at the core of what we do and the driver behind our decision to move to our stunning Alderley Park office.

**Benefits**
- Get 25 days' holiday per year plus an additional day for each year for 5 years, and enjoy a half-day off on your birthday
- We give you access to multiple learning portals to develop your understanding and skills. Upon request, we are happy to fund and encourage learning through practical and rewarding channels.
- Enjoy fresh fruit delivered daily.
- Discounted onsite gym membership and woodland walks for a healthy body and mind.
- Receive a contribution towards health costs through Simply Health.
- We are inclusive of working parents and give flexible working options for those looking after children.

**Job Types**: Full-time, Permanent

Pay: £30,000.00-£40,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Company pension
- On-site parking

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Alderley Park, SK10 4TG: reliably commute or plan to relocate before starting work (required)

Work Location: In person

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