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Marketing Executive, Children’s Trade

7 months ago

London, United Kingdom Bonnier Books Full time

**Job title : Marketing Executive, Children’s Trade**
**Imprint: Hot Key Books**
**Department: Children's Trade Publishing**
**Location: Victoria House, Bloomsbury Square, London**
**Working pattern : Flexible working**
**Salary range : £28,000 - £31,000 per annum (dependent upon experience)**

**General Summary**

Are you a Marketing Executive with a passion for picture books looking for the next step?

Bonnier Books UK has an exciting opportunity for a talented and driven marketer to join our award-winning Children’s Marketing team, primarily looking after the Templar Books imprint. Reporting into the Head of Children’s Trade Marketing, you will have ownership and responsibility for campaigns including strategy, budgeting, planning, implementation and optimisation.

You’ll be directly responsible for delivering cross-channel marketing campaigns, whilst working alongside a dynamic, collaborative, and highly skilled team who love what they do.

**Key responsibilities**:

- Be the primary point of contact internally for their authors and allocated campaigns, and participate in author-facing discussions for select authors.
- Plan and execute highly effective and creative marketing campaigns, to drive sales and revenue for the books published under our Templar Books imprint
- Own and build Templar Books social media platforms and direct to consumer channels, delivering to clear KPIs and measures of success.
- Secure third party and brand partnerships to reach new readers
- Set KPIs, monitor ROI, and provide ongoing analysis of marketing campaigns to inform our marketing and publishing decisions
- Actively contribute to strategic growth and planning discussions with your department head and team
- Work closely with the publishing team, actively participating in acquisition, positioning, and packaging discussions to align publishing and marketing decisions with our books' target audience
- Work closely with the sales team to identify promotional opportunities across the front and backlist.
- Support a culture of collaboration and transparency, as well as deliver best-in-class author care, working closely with the sales and editorial teams.
- Seek out new opportunities for audience engagement and growth.

**Qualifications and Experience**
- Some experience in delivering best-in-class consumer marketing campaigns to drive sales and revenue
- Knowledge of performance and digital marketing across all key online channels
- Experience in growing and engaging audiences across social platforms including Twitter, Instagram and TikTok
- Able to work autonomously and prioritize effectively, meeting deadlines and targets as well as showing flexibility to meet the needs of the business and key stakeholders
- Experience managing campaign budgets, reporting on KPIs and measuring ROI
- Proven ability to use data to inform decisions and strategies
- Excellent communication skills, and an ability to work effectively and collaboratively with internal and external stakeholders
- Able to demonstrate a creative and imaginative approach to engaging consumers, with a proven ability to execute campaigns to the highest standards
- First class content creation skills, including design, copywriting and video creation
- Book publishing experience preferred but not essential

Competitive Salary

Working with a team of passionate, talented people

Internal learning and development programmes

Career Development opportunities

Fun social events

At Bonnier Books UK, we believe that every book matters. We love to publish stories and content that open our eyes to new perspectives and bring us closer together. We offer a nurturing home for our authors, illustrators and brand partners, publishing bestselling books for readers and listeners everywhere. We know that fantastic stories can come from anywhere and our purpose is to bring them to as wide an audience as possible, a simple ethos that has led to us becoming one of the country’s leading publishers.

The offspring of Bonnier Books, a family-owned top-15 world publisher headquartered in Sweden, we are inspired by a rich literary heritage but not bound by convention. We think in generations rather than quarters, and strive always to operate in an open, curious way that contributes to the future of the planet and its people. As a climate-neutral publisher we are an active participant in the Science Based Target initiative, committed to a strategy to limit global warming to 1.5 °C.