Trade Marketing Executive

4 days ago

London, United Kingdom AB InBev Full time

Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.

The challenge:
Join us, and you'll be a Trade Marketing Executive for the best beer company in the world. You'll take the lead from day one, speak your mind and grow your career faster than you thought possible.

You will work in partnership with the Mikes Hard Seltzer Commercial, Marketing, Analytics, Finance and Supply teams, BU Sales Team and European as well as Global Adjacencies team to deliver highly compliant and effective execution of Trade Marketing initiatives (trade programs, trade activations, trade materials) to maximise the shelf velocity.

The role:

- Ensure each Trade Marketing initiative is delivered against designed learning plan and to the approved budget
- Drive & deliver the Mikes Hard Seltzer Trade Marketing strategy for the UK market
- Support to help define local customer activation plans
- Contribute to the development of the Trade Marketing plan with challenger mindset initiatives
- Coordination of all necessary agencies and suppliers to deliver initiatives to the POCs on time, in full and within budget (from brief to delivery on creative, production, execution)

Who we’re looking for:

- Able to effectively communicate with internal stakeholders ensuring everyone is working in collaboration towards effective execution of the Trade Marketing initiatives
- Train and engage 3rd party brand ambassadors, sales personnel and merchandisers
- Develop sales materials to ensure consistent brand pitch
- Support KAMs with customer negotiation on the topic of trade activation

Experience and Skills Requirements:

- Detailed knowledge of the UK retail (brick & mortar as well as e-commerce) and hospitality operational processes
- Management of trade execution agencies (merchandising and compliance, printing, brand ambassadors and trade experiential)
- Events management - example: sampling roadshow, trade show, head office engagement events
- Ability to analyse raw sales data available through retailers' portals and interpret it to drive change

Benefits and Perks:

- Benefits for you and your family to help your physical and mental health
- Competitive parental leave and double pension contributions
- 25 days holidays per year
- Employee benefits to help your physical and mental health and overall wellbeing (travel insurance, gym memberships, discounted services, dental etc.)
- A beer allowance to enjoy our brands
- Two volunteer days a year to support your local community.
- Five employee networks to support diversity and inclusion.
- Global Bonus
- WPA Private Medical Care

What you can expect from us:
In this role, you'll have the potential to transform our business and your career. You'll get the support and mentor you need to succeed. We're a meritocracy with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and

go after your goals. You'll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

As The global brewer, we are committed to bringing people together for a better - and more equal - world. A more equal world starts when everyone can thrive. At Budweiser Brewing Group, we value the diversity of cultures, perspectives, skills, and experiences within our workforce. Therefore, we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, and members of ethnic minorities, foreign-born residents, and veterans to apply.

LI-BudweiserUK&I

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