Marketing Operations Associate Director

2 weeks ago

London, United Kingdom King Full time

**Craft**:
Marketing

We are looking for a Marketing Operations Analyst manager/associate director interested in pushing the boundaries of marketing technology and automation.

This is an opportunity to join a highly valued and dynamic team that supports a range of functions across the business in a creative, challenging, and collaborative environment, where your ideas will be as valued as your analytics expertise. The Marketing Operations team is uniquely positioned at the intersection of the business, technology, data and third parties with the goal of continuously evolving the way we operate, groundbreaking new technology and automating the delivery of world
- class experiences to our players.

**Your role within our kingdom**:
If working in an international, dynamic, and wide
- ranging team has always been a motivation, then the Marketing Operations Analytics manager/associate director position at King might be the job for you. You will partner with marketers, developers, and data scientists among others, to enable impactful experiences in our games through marketing technology and automation.

**Key responsibilities include**:
Marketing Technology Strategy
- Help to evolve the marketing technology strategy and roadmap
- Define best practices and coordinate with teams across the business

**Business case development**:
Collaborate with marketing and other areas of the business to build business cases to support adoption of new technologies or development of new features in the marketing tech stack

**Tech testing, Root cause analysis**:
Define success criteria, validate the performance and approve tools and technologies for business use in production

Support with the development of features through deep dive into test results to identify areas of focus for product improvements

**Artificial Intelligence/Machine Learning**:
Collaborate with the broader marketing team to identify AI/ML business opportunities. Define business cases and priorities and lead the roadmap accordingly

Work with central AI/ML team for implementation

**Segmentation - Targeting, Modelling, Creative optimization**:
Collaborating with end users to understand their objectives and facilitate the use of advanced capabilities in the Marketing tech stack

Help marketing specialists define data fields to be included in the targeting ETL to improve targeting capabilities

Subject matter expert in segmentation

**Reporting - Analytics, Data visualization**:
Develop the capabilities to monitor the performance of a channel - reach, cost, uptime (Excludes business impact reporting)

**Skills to create thrills**:
You are a self
- starter with great passion for marketing and technology combined with strong analytical skills and technical knowhow. You are a proactive problem solver and demonstrate the ability to learn quickly and work in a fast paced and collaborative environment whilst communicating optimally with teams and individuals across King
- Business analysis/data science experience in a technology company
- Advanced skills in Excel and knowledge of SQL to be able to manipulate big data sets
- Experience in predictive analytics, segmentation, and related areas
- Skills with standard reporting tools such as Looker/QlikView/Tableau/etc
- Familiarity with a cloud solution - experience in GCP data products is preferred
- You are methodological and practical; able to prioritize and assist with business requests i.e. analyzing A/B tests, player behavior, complex interaction dynamics, etc
- Strong business partnering experience, collaborative in building robust relationships within the King community
- Able to present complex issues in clear, simple language
- Ability to work independently and as part of a non
- hierarchical team

**Tasty bonus skills**:

- Previous experience with AI/ML
- Data visualization and chart plotting skills for quick dashboarding solutions
- Understanding of marketing channels, such as in

**Location**:
We’re experimenting, learning and adapting continuously to shape the industry in ways yet to be imagined. And we’re not afraid to have fun along the way. Together, we’ll create new experiences that raise the bar, delight billions of people and redefine the world of games again and again.

**About King**

King is the game developer behind the world
- famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top
- grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

**A Great Saga Needs All Sorts of Heroes**

Making games is fun. Especially when you do it with people who share the same idea of what m

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