Head of Digital Marketing

6 months ago


Bury St Edmunds, United Kingdom SpeedyBooker Full time

**The Company**
- SpeedyBooker is a travel technology business located in the centre of beautiful Bury St Edmunds, with exciting plans for the future.
- We own and operate several major travel websites focusing on accommodation but also including visitor attractions, wedding venues and beach huts. They include, , and.
- Our booking engine, internally developed over ten years, also powers third party websites.
- We are building a property management system (PMS) to provide our properties with additional tools.
- Our mission is to be our customers’ and vendors’ favourite booking platform/PMS.
- We aim to hire the highest calibre of people. Our values are:

- Passion for the product. Look to continually enhance our product (and service), automate and simplify where possible, embrace and fix problems, test and refine, strive for perfection.
- Work as a team. Be willing to offer help and humble to accept it; embrace change; share and use best practice; be honest, respectful, and selfless to seek the best for the company, not just yourself or your group.
- Personal excellence. Always look to learn and improve, be positive and proactive not reactive; be disciplined not to cut corners for short-term gain; be tenacious to achieve incredible results; pay attention to detail; make data-led decisions; use every minute wisely; go the extra mile; and have fun

**Responsibilities and Duties**

This is an exciting opportunity to play a rewarding, varied, and hands-on role in a high calibre team.

You will be responsible for identifying and exploiting growth opportunities in both supply and demand across our websites. This will involve
- Monitoring occupancy levels for all brands across all geographies.
- Working with our in-house supply/sales team to ensure we recruit and optimise the right vendors in the right locations to satisfy customer demand.
- Driving customer demand in those areas where we have availability with performance marketing.

Performance Marketing

UX
- Identifying areas to improve the user experience.
- Working with developers to draw up specifications.
- A/B testing the results, and refining accordingly.

Data Analytics
- You will use GA4, Google/Meta Ad Managers to assess the success of our marketing activities.
- You will use SQL & Make for internal data, experience would be an advantage but is not a necessity, both can be learned.

Team management
- Manage our small marketing team of employees and consultants.

Reporting
- You will lead monthly meetings where the team will be updated on recent marketing progress and initiatives, and brainstorm new ideas.
- Your team will be responsible for delivering a suite of weekly and monthly reports. You will report to the Chief Commercial Officer.

**Experience, Qualifications and Skills**

Must have:

- 4 years experience scaling an ecommerce business, covering
- Customer acquisition (managing both paid search/social, SEO and affiliates/partnerships) campaigns
- Customer retention initiatives
- UX
- Proficient in GA4 and Excel;
- Comfortable working with data;
- Highly organised and driven.

**Benefits**
- Opportunity to join an established profitable ecommerce/software business with exciting growth plans for the future.
- Above industry average salary plus 10% on target bonus plus pension contributions.
- Modern Office on Cornhill in the centre of Bury St Edmunds.
- Free car parking.
- Bonus scheme.
- Employee benefits and rewards scheme
- Paid for training.
- Company events & social time.
- You will be joining a twenty+ strong team of fun and hard-working sales people, account managers, and software developers with a high performance culture.

**Job Types**: Full-time, Part-time, Permanent

**Salary**: Up to £60,000.00 per year

Expected hours: 24 - 40 per week

**Benefits**:

- Company events
- Company pension
- Employee discount
- Free parking
- Work from home

Schedule:

- Day shift
- Monday to Friday
- No weekends

Supplemental pay types:

- Bonus scheme
- Loyalty bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- UX: 4 years (required)
- Paid Search/Social: 4 years (required)
- Customer acquisition/retention: 4 years (required)

Work Location: In person



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