Digital Marketing Strategist
4 days ago
We are seeking a highly skilled Paid Search Manager to join our ecommerce team at Digital Gurus. As a Paid Search Manager, you will be responsible for developing and executing a comprehensive PPC strategy to drive revenue growth and maximize return on ad spend.
- Develop and execute a data-driven PPC strategy to deliver set revenue targets and maximize return on ad spend.
- Manage account budgets and set targets for all activity to ensure spend has clear expectations and measurable returns.
- Monitor and optimize paid search performance, maximizing key performance indicators (KPIs) such as Impression Share, Click-Through Rate (CTR), and Return on Ad Spend (ROAS).
- Oversee campaigns across YouTube and Google Display to ensure a cohesive search strategy.
- Implement best practice approaches across both brands to ensure the account is operating as efficiently as possible.
- Conduct experiments to test new features and strategies within the accounts, taking a test and learn approach.
- Provide regular reporting and analysis to stakeholders, keeping them up to date with performance.
- Manage PPC Analyst within the eCommerce Digital Marketing team as well as external agencies and search partners.
- Work closely with the SEO agency to support a combined search strategy.
- Closely monitor competitor PPC activity and use auction insights to understand the market and improve our position within it.
Requirements:
- Extensive PPC experience, whether in a Managerial role or Senior PPC Executive role.
- Experience of working in a similar PPC role with some management or mentoring experience.
- Senior PPC Executives looking to step up to Manager level.
- Experience of managing enterprise-level budgets.
- Profit-focused and KPI driven.
- Incredibly organized and confident in a fast-paced environment.
- Hands-on paid search experience working across Google and Microsoft Ads, as well as Google Merchant Centre.
- A passion for eCommerce and all things digital.
- Google Ads certified – desirable.
- Experience of managing digital marketing campaigns in the retail sector/agency environment.
- Working on performance max campaigns, YouTube and Google Display.
- Experience/knowledge of the full Digital Marketing channel mix including Paid Social, Affiliates, and SEO.
- Team management or experience of mentoring staff.
Company Benefits:
- Salary up to £45k – depending on experience.
- Hybrid working – 2 days at home, 3 days onsite.
- Hours flexible (9-5/8-4 - 39 hour week).
- BUPA Private healthcare.
- Contributory Pension & Life Assurance.
- Outstanding colleague discounts, which extend to your family & friends.
- Wellbeing scheme.
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