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Digital Marketing Strategist

1 month ago

St Annes, Lancashire, United Kingdom Digital Gurus Full time
Paid Search Manager

We are seeking a highly skilled Paid Search Manager to join our ecommerce team at Digital Gurus. As a Paid Search Manager, you will be responsible for developing and executing a comprehensive PPC strategy to drive revenue growth and maximize return on ad spend.

  • Develop and execute a data-driven PPC strategy to deliver set revenue targets and maximize return on ad spend.
  • Manage account budgets and set targets for all activity to ensure spend has clear expectations and measurable returns.
  • Monitor and optimize paid search performance, maximizing key performance indicators (KPIs) such as Impression Share, Click-Through Rate (CTR), and Return on Ad Spend (ROAS).
  • Oversee campaigns across YouTube and Google Display to ensure a cohesive search strategy.
  • Implement best practice approaches across both brands to ensure the account is operating as efficiently as possible.
  • Conduct experiments to test new features and strategies within the accounts, taking a test and learn approach.
  • Provide regular reporting and analysis to stakeholders, keeping them up to date with performance.
  • Manage PPC Analyst within the eCommerce Digital Marketing team as well as external agencies and search partners.
  • Work closely with the SEO agency to support a combined search strategy.
  • Closely monitor competitor PPC activity and use auction insights to understand the market and improve our position within it.

Requirements:

  • Extensive PPC experience, whether in a Managerial role or Senior PPC Executive role.
  • Experience of working in a similar PPC role with some management or mentoring experience.
  • Senior PPC Executives looking to step up to Manager level.
  • Experience of managing enterprise-level budgets.
  • Profit-focused and KPI driven.
  • Incredibly organized and confident in a fast-paced environment.
  • Hands-on paid search experience working across Google and Microsoft Ads, as well as Google Merchant Centre.
  • A passion for eCommerce and all things digital.
  • Google Ads certified – desirable.
  • Experience of managing digital marketing campaigns in the retail sector/agency environment.
  • Working on performance max campaigns, YouTube and Google Display.
  • Experience/knowledge of the full Digital Marketing channel mix including Paid Social, Affiliates, and SEO.
  • Team management or experience of mentoring staff.

Company Benefits:

  • Salary up to £45k – depending on experience.
  • Hybrid working – 2 days at home, 3 days onsite.
  • Hours flexible (9-5/8-4 - 39 hour week).
  • BUPA Private healthcare.
  • Contributory Pension & Life Assurance.
  • Outstanding colleague discounts, which extend to your family & friends.
  • Wellbeing scheme.