Head of Growth Marketing

2 weeks ago

London, United Kingdom Cancer Research UK Full time

4,000 professionals, 0 days wasted, 1 incredible purpose. Together we are beating cancer.

**Head of Growth Marketing - CancerTools.org**

**Salary**:£90,000 - £130,000 dependent on experience

**Reports to**:Global Head (Research Tools)

**Contract**:Permanent

**Hours**:Full time 35 hours per week

**Location**:Stratford, London. Office
- based with high flexibility (1-2 days per week in the office)

**Closing date**:21 April 2024

**At Cancer Research UK, we exist to beat cancer.**

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That’s why we’re looking for someone talented, someone who wants to develop their skills, someone like you.

We have an exciting opportunity for an experienced senior marketing professional to be responsible for CancerTools.org demand-generation marketing, targeting academic researchers and life science companies worldwide to source and promote the CancerTools.org portfolio of research tool products, providing strategic direction for revenue-focused multi-channel initiatives. To manage the CancerTools.org brand, website and team to advance the digital commerce global presence of the only cancer research tools-focused non-profit.

This role joins the Global Head, Head of Licensing, Head of External Innovation, and Head of Operations to comprise the Senior Leadership Team of the business.

**About Cancer Tools**

CancerTools.org, the research tools arm of CRUK, is a non-profit, global community of cancer researchers, academic institutes, and professional societies, with a shared mission to accelerate cancer research. With a history of more than 40 years of managing and providing reagents to both academic and for-profit laboratories around the world, CancerTools.org has been steadfast in its mission of accelerating cancer research by making research tools widely and easily available around the world.

**What will I be doing?**
- Collaborate with Global Head and Senior Leadership Team on CancerTools.org branding strategy, business model and growth goals.
- Drive the CancerTools.org’s B2C business model to meet revenue targets via the digital marketing platform and multi-channel data-driven demand-generation programmes.
- Accountable for performance of CancerTools.org digital marketing and product management staff under line management
- Direct market research and value propositions to develop revenue-generation product priorities and opportunities for customer conversion in academic and corporate markets.
- Matrix-manage a cross-functional product accession and management programme with the External Innovation Team, Out-Licensing Team and Operations Team
- Responsible for execution & management of marketing campaigns and ROI analysis and reporting
- Oversee communications with target audiences, through multi-channel advertising, events, mailings, & social media
- Oversee website design content, customer journey and all marketing activities, including digital automation strategies, SEO, PPC, advertising, analysis, and reporting. Work closely with the Senior Leadership Team to ensure alignment of website design and implementation with CancerTools systems.
- Responsible for marketing collateral, content, and marketing campaign gap analysis.
- Oversee the management of global marketing events and ROI analysis and reporting.
- Adhere to best practices, local and international regulations, i.e., GDPR.
- Oversee liaisons with stakeholders which include co-marketing partners, suppliers/vendors, and internal departments of the Charity.
- Oversee creating SOP and improving business processes to be more efficient.
- Accountable for line managing, leading, and developing an inclusive and high functioning team. Responsible for creating a positive culture which recognises success, develops, and drives high performance and rewards results to retain talent within the team.

**What skills are you looking for?**

**Essential**:

- Educated to degree level in a life science discipline.
- Demand-generation digital marketing background in a life science reagents or similar organisation role.
- Experience in e-commerce, digital marketing, analysis and marcomm, website management, product/brand management.
- Excellent written and verbal communication skills.
- Strong organisational skills in staff management with the ability to manage multiple and conflicting priorities to deadlines.
- Sets objectives and provides clarity around priorities, desired outcomes and the behaviours required to deliver those outcomes.
- Excellent relationship building and stakeholder management skills with experience of networking and attendance at scientific conferences.
- Engenders trust by positively giving, seeking, and accepting feedback.
- Ensures equality and diversity is celebrated and considered as part of all decisions taken.
- Proficient in the use of web and customer journey analytics, business CRM databases, MS Excel, PowerPoint.
- Ability and will

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