Pr and Content Executive

2 weeks ago

Cheadle, United Kingdom Together Full time

Company Description
**_

**Salary**: up to £35,000 per annum, plus performance bonus & benefits_**

**Permanent role / Full or Part time available**

**We are Together** -** **Proud to be a Financial Services success story based in South Manchester. Established in 1974, we employ over 700 colleagues.

A specialist lender offering a range of mortgage and secured loan products to individuals and businesses, who are typically underserved by mainstream lenders. We play our part to turn challenges into opportunities which make our customers' financial ambitions accessible.

50 years of successful trading has positioned **Together **as a market leader, thanks to a common-sense approach to lending.

Together is a business that never stands still, providing an exciting place to work for individuals who deliver to a high-standard and embrace change.

We understand that for our business to grow, our people must grow.

Create compelling copy to drive awareness, consideration, engagement and conversion, across all brand and PR communications. Support the creation, development and delivery of the media communication strategies and deliver exceptional results through earned and owned content. Raising the profile of Together through the media and our own channels and championing our people as thought leaders in the industry.

**Job Description**:
**Key Responsibilities**:
**PR**:

- Attain quality media coverage in targeted press.
- Manage and implement communications to the UK financial services media, both B2B and B2C, supporting the specialised lending markets that the Group operates within.
- Sell in stories to the National, trade, local and regional press promoting our Group and ensure effective and proactive communication of the brand, the company and its products.
- Proactively manage media relationships and promote and protect the Group’s brand(s).
- Ensure PR/content plans are communicated to the team, understood and delivered on time.
- Support in the creation of monthly PR reports and communication to the business.
- Co-ordinate with the digital team to host blogs, news and case studies on the Together website
- Attend and input into meetings with agencies (PR & Content), ensuring they’re adhering to contractual arrangements and optimising performance.
- Measure PR performance and online reputation using Signal/Rep Con
- Raise POs and ensure budget trackers and forecasts are up-to-date
- Work collaboratively with the strategy team to ensure PR plans are added into overall marketing plan

**Brand**:

- Collaborate with Brand and PR Teams to create compelling and engaging content, relevant and targeted for each audience and marketing channel.
- Collaborate with marketing and digital teams to plan, develop and optimise onsite content for SEO and UX opportunities.
- Collaborate with Internal Comms, CSR, ESG and Recruitment teams to join up comms on wider brand initiatives.
- Ensure all content produced is measured and report on the content performance, utilising this to inform future content.
- Develop and own a content calendar aligned to business plan and support delivery of growth objectives
- Produce a wide variety of copy and content for multiple audiences including long and short copy, scriptwriting and AV development, brand communications and campaign concepts
- Meet, engage and build relationships with influencers on a regular basis.
- Liaise with senior stakeholders across the business to generate ideas, create buy in and delivery of the content strategy and associated plans.
- Work to Together’s tone of voice and copy style guides to ensure consistency
- Supporting all areas of the business with quality writing, while educating and emphasising the importance and value of consistently delivering our brand tone.
- Work with Customer Experience to understand the role of copy and content in the wider customer journey.
- Manage content through the workflow system, ensuring deadlines and process is adhered to for the content team.
- Maintain copy and A/V style guides.
- Accountable for consistency and clarity in all communications to ensure simplicity, brand fit and impact. Ensure brand guidelines are adhered to.
- Ensure all content is regulatory compliant.

**Qualifications**:
**Essential Skills and Experience**:

- 2+ years’ experience of professional copywriting.
- Media, journalism or public relations experience.
- A track record of successful PR in B2B and B2C marketing.
- Experience of delivering a wide range of PR campaigns.
- Strong copywriting skills with ability to write for multiple channels and audiences.
- Creatively strong with ability to generate ideas.
- Sound understanding of SEO best practices to produce SEO rich content.
- Ability to see the bigger picture when answering content and copy briefs.
- Ability to write on brand copy closely following brand guidelines.
- Ability to write across all formats with a joined up tone of voice.
- Strong communication skills and ability to build

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