Content Creator

2 weeks ago

Cheadle, United Kingdom Manchester Fertility Full time

**Content Creator**

We want to grow our team with an exceptional content creator who will create engaging and persuasive written and visual content that aligns with our brand voice and marketing objectives. A confident writer and communicator, you will be responsible for developing compelling content for a range of brands, platforms and channels for a leading fertility clinic.

**Key Responsibilities**:
**SEO Optimisation**: Incorporate relevant keywords and SEO best practices into content to improve search engine rankings and increase organic traffic. Stay updated on SEO trends and industry changes to ensure written content is optimised for maximum visibility.

**Market and Audience Research**: Conduct thorough research on target markets, audience demographics, and industry trends to create content that resonates with our target audience. Use data insights to craft compelling messages that capture attention and drive conversions.

**Proofreading and Editing**: Review and edit content for grammar, spelling, punctuation, style, and tone. Ensure accuracy and adherence to our brand guidelines.

**Brand Voice Development**: Develop and maintain a consistent brand voice and tone across all communication channels. Ensure all copy reflects our brand values, messaging, and style guidelines.

**Content Strategy & Management**: Contribute to the development of content strategies and campaigns and manage content in a content calendar. Generate fresh ideas and innovative approaches to engage the target audience and enhance brand awareness.

**Analytics and Reporting**: Monitor content performance using analytics tools and provide regular reports on key metrics such as website traffic, engagement rates, and conversions. Analyse data to identify trends, insights, and areas for improvement.

**Collaboration and Communication**: Work closely with internal departments to gather information and insights necessary for content creation—Liaise with external suppliers, including web developers, SEO specialists, and PR agencies.
- Proven work experience as a Content Creator/Copywriter in a similar role (2 - 3 years)
- Educated to degree level (ideally English, Journalism, Communications, Marketing, or a related field)
- Exceptional writing and editing skills with impeccable attention to detail
- Ability to write persuasive and engaging copy while maintaining brand voice and tone
- Proven SEO skills and experience in content management systems (CMS)
- Ability to create engaging visual content using relevant tools / apps
- Proficiency in content management systems (CMS and analytics tools)
- Knowledge of graphic design and other multimedia skills is a plus
- Exceptional time management and organisational skills to ensure deadlines are met
- Strong collaboration and communication skills and ability to work with different teams
- Portfolio of previous work demonstrating versatility and creativity
- Good all round digital marketing skills and knowledge of wider content creation

**Job Details**:
Hours: 37.5 hours per week

**Salary**: Up to 32k depending on experience

Contract Type: Full time, office based, permanent

Location: Cheadle SK8 3SB

**Salary**: £28,000.00-£32,000.00 per year

**Benefits**:

- Company events
- Company pension
- Enhanced maternity leave
- Private medical insurance

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Cheadle, SK8 3SB: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Content creation: 2 years (required)

Work authorisation:

- United Kingdom (required)

Work Location: In person

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