Abm Manager

2 weeks ago

London, United Kingdom Experis LTD Full time

**Job Title: Recruitment Marketing Manager

**Salary**: £50,000 PA
Location: London (Hybrid Working)

**Job Type**: Full time, Permanent, 37.5 hours per week**

**Discover Your Personal Best.**

Together, we're redefining recruitment. Preparing people and organisations for the future of work because we believe that meaningful and sustainable employment has the power to change the world.

We are seeking a creative and experienced marketing professional that is looking to progress their career.

As a marketing team, we are passionate about delivering fresh ideas and robust attraction strategies that deliver results. We have created an inclusive culture where you can bring your true self to work. One, where your voice is heard and your success iscelebrated. You will receive all the help and support so you can realise your full potential.

**What the role involves**:

- Build in-depth knowledge of the recruitment industry, ManpowerGroup's clients and prospects service offerings and market issues
- Work with the Head of Brand & Lead Generation, Senior Data & Market Intelligence Manager and wider team to develop, implement, manage and deliver 1:1, 1-to-few and 1-to-many ABM programmes for selected strategic accounts, which support our marketing andwider business goals
- Work with the wider Brand & Lead Generation team to increase the depth and breadth of our relationships with customers and prospects, through events, webinars etc.
- Proactively engage with sales, content and comms teams to manage, communicate and optimise the impact of marketing activities for ABM targets
- Work with the wider marketing team to activate digital marketing tactics as part of your ABM strategy including content syndication, marketing automation, display advertising, intent marketing and paid social
- Work closely with the sales teams to identify key prospects and customers for inclusion in ABM programmes, building out detailed account profiles to create a compelling ABM strategy
- Work with sales and account teams to develop their account plans using ABM activity
- Work with global ABM team to build and localise best practice capabilities
- Measure ROI on all marketing activities and take appropriate action to improve performance
- Support the development of the ManpowerGroup's offerings across brand websites and digital marketing channels
- Manage advertising campaigns and promotional activity (both on-line and off-line)
- Work with the PR team to build high levels of visibility in target markets through strategic PR activity
- Liaison with marketing colleagues and, where appropriate, external providers on the design, production and distribution of marketing collateral and merchandise
- Conduct and/or manage market research, customer insight and competitor analysis, developing appropriate strategies to address outcomes
- Manage allocated marketing budgets

**Who we're looking for**:

- Creative and commercially minded
- Capable of adding strategic guidance
- Proven stakeholder management experience
- Strong planning and organisational skills
- Team player with ability to operate independently
- Ability to form strong and effective working relationships with people at all levels across the organisation
- Confident, resourceful and a "can do" attitude
- Ability to work in a fast-moving and changing environment where challenge is the norm and issues are widely varied
- Objectives-driven, with commitment to deliver against pipeline targets

**What you'll receive**:

- 24 days annual leave + 8 days bank holiday and a day off on your birthday.
- Competitive salary.
- Remote working, hybrid of office and home (2 days in office/3 days at home).
- Ability to grow your career with plenty of opportunities within the UK and further afield.
- Work for a global brand with values at its core, voted as one of the world's most ethical companies 12 years in a row.

**About Us**
- At ManpowerGroup we're a global leader in workforce solutions, empowering our people every day to discover their personal best. Our services enable our clients to win in the changing world of work and we connect more than 600,000 people every day tomeaningful work across a wide range of skills and industries helping to power the success of clients around the world._

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