Senior Account-based Marketing Manager, Vp

3 weeks ago

London, United Kingdom eFinancialCareers Full time

**Who we are looking for**
The Senior Account-Based Marketing Manager will drive our Account-Based Marketing program across our client segments. In this full-time position, you will be delivering one-to-one and one-to-few Account-Based Marketing, while developing a centre of excellencefor ABM.
This is an opportunity to help shape the ABM strategy at State Street and make a real difference in our go-to-market approach. You will establish a framework for running our ABM initiatives and sharing best practices across the team.
You will work collaboratively with segment marketing leads, product marketing leads, the various marketing channels and, if necessary, third-party contractors or agencies to deliver the projects according to plan.
You are highly organised, strategic and a proactive team player who brings positivity and continuous support to those around you. Working across multiple divisions, your ability to collaborate, foster relationships and suggest solutions is essential.
**What you will be responsible for**:

- Align closely with the Marketing and Sales teams and oversee the planning and implementation of account-based marketing strategy for selected clients
- Map organizational decision makers and identify key contacts within each account or group of accounts
- Develop personalized and integrated marketing campaigns to foster engagement and drive sales
- Develop and test plans and monitor performance results for multiple client engagement channels and life cycle campaigns
- Establish a center of excellence for innovative, one-to-one and one-to-few account-based marketing to empower segment, product and country marketing leads to support client-facing teams in creating deal differentiation
- Work with our ABM agency, as well as segment and product marketing leads to create a bank of assets for core client and product themes that can be personalised and adjusted across various deals
- Provide guidance for marketing colleagues on how ABM can be used most effectively to support business growth. This may include organizing ABM training for various team members globally.
- Recommend and facilitate the use of digital channels and tools such as programmatic advertising, LinkedIn sponsored ads and personalized websites as part of the ABM methodology.
- Create a consistent measurement and reporting framework for ABM activity.

**What we value**
These skills will help you succeed in this role:

- Relevant marketing and communications experience, preferably in a B2B financial services and / or technology organisation (ideally 8-10 years).
- Account-based marketing experience, with a good understanding of how 1-one and 1-few can be combined
- Strategic and analytical mindset with the ability to track and report on leading campaign performance metrics
- Goal-focused, self-motivated, detail-oriented, and organized with the ability to handle multiple priorities and effectively manage time, plan, and project manage
- Excellent written, verbal and communication/presentation skills with the ability to translate detailed content into impactful go-to-market materials
- Working and communicating with senior levels in an organisation
- Working in cross cultural environments with an ability to operate on their own, as part of a team and globally (preferred)
- Flexible hours may be required to manage projects across regions / time zones

**Education & Preferred Qualifications**:

- Strong communication skills - your role will include presentations to business stakeholders
- Project management and a good understanding of marketing deliverables and timeframes
- Strategic, critical thinking and problem-solving abilities
- Demonstrated accuracy and high attention to detail
- Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)

**About State Street**
**What we do.** State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we're making our mark on the financial services industry. For more than two centuries,we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.
**Work, Live and Grow.** We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks.You'll have access to Flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.
State Street is an equal opportunity and affirmative action employer.

  • Senior VP Marketing

    1 month ago

    London, United Kingdom Volt Full time

    Title: VP Product Marketing Team: Marketing Volt is revolutionising how people pay online, globally. Our technology frees consumers from cards by letting them ‘Pay by Bank’. We’re already trusted by leading brands around the world, but the real-time revolution is only just beginning. With headquarters in London and offices in Amsterdam, Berlin,...

  • Senior VP Marketing

    1 month ago

    London, United Kingdom Transferroom Limited Full time

    TransferRoom is a profitable B2B SaaS Marketplace on a mission to change the football transfer market for the better. We do this by empowering football clubs, agents and players to be successful in the transfer market by giving them real-time market intelligence and direct access to a global network of decision-makers. It’s used by 700 clubs, including...

  • VP Management Accountant

    1 week ago

    London, United Kingdom Hays Senior Finance Full time

    They are a reputable Global Investment Bank looking for a Management Accountant to join their team for 6 months in their London office. Support Head of Management Reporting in day to day activities. Ensure design and maintenance of various Finance systems, so they are fit for purpose. Manage the team with business partnering through regular performance...

  • VP of Marketing

    1 month ago

    London, United Kingdom TravelPerk Full time

    Role nbsp; We are looking for an experienced VP of Marketing who will bring a combination of ambitious and creative thinking as they join our Revenue Leadership Team Reporting directly to the Chief Revenue Officer the VP of Marketing will own all aspects of the Marketing function globally leading our brand strategy driving growth through strategic...

  • Emerging Markets Credit Analyst

    4 weeks ago

    London, United Kingdom eFinancialCareers Full time

    Our client is a global investment management company established in July 2005 by their government to manage part of the country's foreign exchange reserves and other public funds. Our client strives to preserve long-term purchasing power of the assets entrusted and exceed investment target return within a justifiable level of risk through investing well...

  • VP of Marketing

    1 month ago

    London, United Kingdom Oktopost Full time

    Are you ready to redefine marketing success in the dynamic world of B2B SaaS? Oktopost is searching for a visionary leader to take the reins as VP of Marketing. Your Mission: Shape the future by developing and executing a groundbreaking marketing strategy that aligns with our business objectives. Lead our talented team towards unparalleled success. ...

  • Vp of Marketing

    4 weeks ago

    London, United Kingdom Salt Search Full time

    **VP of Marketing** **£120k - £150k + Stock Options** **Hybrid (London, Barcelona, Dubai, Berlin)** Hybrid role (Mostly remote) but ideally based in (Barcelona / Berlin / Dubai / London) as to be near one of our hubs Looking for a Seasoned B2B marketer to cover; Acquisition, Branding, Social Media, Content, Retention, Digital & Offline marketing to...

  • Vp Of Marketing

    1 week ago

    London, United Kingdom Private Equity Insights Full time

    If so, you might be our next VP Marketing. Private Equity Insights is the world's leading Private Equity community. We connect and develop more than 240,000 investment professionals across the world, through our platforms, which include conferences, webinars, magazines and news reports. Private Equity Insights is part of United Media ( ) which focuses...

  • Vp, Marketing Manager Emea

    4 weeks ago

    London, United Kingdom eFinancialCareers Full time

    I am working on this opportunity on an exclusive basis with a leading Wealth Management and Private Bank. They are looking for a VP, Marketing Manager to join the team here in London. The ideal individual will be a self-starter with a background in strategic marketing within the wealth management space. You will be working on a broad variety of marketing...

  • VP - Markets

    1 day ago

    London, United Kingdom Agora Talent Full time

    Job Description A growing and successful M&A team in London is looking to hire a new M&A Vice President. You must come from an Investment Bank or Independent M&A house, executing mid-market sell-side transactions to be considered. The role will see you work across a range of sectors; they have a particular strength in Technology & Consumer, however you can...

  • VP - Markets

    1 week ago

    London, United Kingdom Agora Talent Full time

    A growing and successful M&A team in London is looking to hire a new M&A Vice President. You must come from an Investment Bank or Independent M&A house, executing mid-market sell-side transactions to be considered. The role will see you work across a range of sectors; they have a particular strength in Technology & Consumer, however you can expect to work...

  • Senior Marketing Manager

    7 hours ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    A B2B software provider is seeking is seeking a Senior Marketing Manager to design and implement marketing campaigns targeted towards UK insurance providers.Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.Experience of targeting global insurance companies in the insurance industry is...

  • Senior Marketing Manager

    2 days ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Job Description A B2B software provider is seeking is seeking a Senior Marketing Manager to design and implement marketing campaigns targeted towards insurance providers. Experience of targeting global insurance companies in the insurance industry is essential. Responsibilities: Lead marketing efforts within the UK market creating personalised...

  • Senior Marketing Manager

    16 hours ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Job Description A B2B software provider is seeking is seeking a Senior Marketing Manager to design and implement marketing campaigns targeted towards UK insurance providers. Experience of targeting global insurance companies in the insurance industry is essential. Responsibilities: Lead marketing efforts within the UK market creating personalised...

  • Senior Marketing Manager

    3 days ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Job DescriptionA B2B software provider is seeking is seeking a Senior Marketing Manager to design and implement marketing campaigns targeted towards insurance providers.Experience of targeting global insurance companies in the insurance industry is essential. Responsibilities:Lead marketing efforts within the UK market creating personalised marketing...

  • Senior Marketing Manager

    4 hours ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    A B2B software provider is seeking is seeking a Senior Marketing Manager to design and implement marketing campaigns targeted towards UK insurance providers.Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.Experience of targeting global insurance companies in the insurance industry is...

  • VP Marketing Marketing · · Hybrid Remote

    1 month ago

    London, United Kingdom Knewin Full time

    Are you ready to redefine marketing success in the dynamic world of B2B SaaS? Oktopost is searching for a visionary leader to take the reins as VP of Marketing. Shape the future by developing and executing a groundbreaking marketing strategy that aligns with our business objectives. We enable B2B marketers and sellers to fully manage and optimize social...

  • Account Based Marketing Manager

    4 days ago

    London, United Kingdom Stuart Full time

    Stuart is a sustainable last-mile logistics company that connects retailers and e-merchants to a fleet of geolocalised couriers across several countries in Europe. We are an impact-driven company that aims to build the future of logistics for a more sustainable world: shared, efficient and reliable. We are committed to creating a new standard for urban...

  • Director/VP of Business Development

    2 weeks ago

    City of London, Greater London, United Kingdom Michael Page (UK) Full time

    City of London based fast growing UK bank with a focus on Emerging markets VP - Business Development Manager - FX & Payments - Banks/FI's * To play a senior role in building out the bank's FX & payments business - assist Sales with sales agenda & assist product & IT to develop client focused solutions, with a particular focus on expediting the...

  • VP Marketing Marketing · · Hybrid Remote

    5 days ago

    London, United Kingdom Traveltechessentialist Full time

    Backed by world-class investors with portfolios including AirBnB, Stripe, Slack, Trello, Gusto, Twitter, Farfetch and Deliveroo, our team comprises A-players from the travel and technology industries. We’ve been named the fastest-growing SaaS startup in the world by SaaS1000 and featured as one of the hottest startups to watch by both Forbes and...