VP Marketing Marketing · · Hybrid Remote
3 weeks ago
Backed by world-class investors with portfolios including AirBnB, Stripe, Slack, Trello, Gusto, Twitter, Farfetch and Deliveroo, our team comprises A-players from the travel and technology industries.
We’ve been named the fastest-growing SaaS startup in the world by SaaS1000 and featured as one of the hottest startups to watch by both Forbes and Wired. We’re revolutionizing the B2B corporate travel market—worth over $1.We have welcomed and acquired the likes of Click Travel , NexTravel and Albatross to the team. We are looking for an experienced VP of Marketing who will bring a combination of ambitious and creative thinking as they join our Revenue Leadership Team. Reporting directly to the Chief Revenue Officer, the VP of Marketing will own all aspects of the Marketing function globally, leading our brand strategy, driving growth through strategic initiatives, and overseeing all aspects of marketing, including growth marketing, brand development, and Public Relations. Your mission will be to develop & scale a world-class Marketing function that will drive demand for TravelPerk’s products and services, establishing us as THE leading business travel solution for SMBs in Europe & the US.
Strategy: Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all channels. Lead all aspects of the marketing strategy, including brand, growth, customer, and marketing operations.
Lead and mentor the marketing team (currently ~25 members across Social, PR, Brand, Paid, SEO, Content, CRM, & Marketing Ops) to be high-performing, reliable experts known for their impact. Brand building: Build a world-class B2B brand. Provide a strategic vision for TravelPerk’s brand and ensure robust, integrated, and successful delivery.
Grow awareness and establish TravelPerk as the business travel solution of choice for SMBs in Europe & North America. Drive thought leadership initiatives and establish TravelPerk as a trusted B2B SaaS travel industry leader.
Create a unified go-to-market motion between Sales & Marketing. Define and implement innovative marketing campaigns and initiatives to engage target audiences and generate leads, ensuring the measures are in place and utilised to drive strategic change and decision-making.
Build and optimise the marketing tech stack. Leverage multi-touch attribution, lead scoring, web analytics, multivariate testing, marketing automation, etc.
Collaboration: Collaborate closely with cross-functional teams, especially Product, Creative Design and Sales, to align marketing efforts with business objectives and revenue targets.
Analysis: Oversee the analysis of market trends, competitor activities, and customer insights to inform strategic decision-making and optimise marketing performance.
Develop metrics, monitor and report on key performance metrics, ROI, and KPIs to track the effectiveness of marketing efforts and drive continuous improvement.
Proven track record of success in senior marketing roles, preferably within the B2B SaaS industry
Experience in successfully leading senior managers and orgs of 30+ people
Demonstrated experience in developing and executing comprehensive marketing strategies that drive growth and achieve business objectives. Demonstrable experience in demand generation, pipeline generation, website conversion optimisation, brand marketing & positioning, creating content marketing machines and attribution models
Excellent analytical skills, using data to drive growth and success of the Marketing function, GTM function, and overall business
Proven ability to recruit, develop, and retain high-performing and geo-distributed marketing teams in high-growth companies
Strategic thinker with a data-driven approach to decision-making and a strong focus on results. Ability to deliver analyses autonomously as they relate to marketing performance and business results.
Creative thinker with a passion for innovation and a deep understanding of marketing trends and best practices.
Competitive compensation, including equity in the company;
~ Generous vacation days so you can rest and recharge;
~ Health perks such as private healthcare or gym allowance, depending on location;
~ "Flexible compensation plan" to help you diversify and increase the net salary;
~ Unforgettable TravelPerk events, including travel to one of our hubs;
~ A mental health support tool for your well-being;
~ Work from anywhere" in the world allowance of 20 working days per year.
~ IRL English or Spanish Lessons are held in the Barcelona office.
We take an IRL - first approach to work, where our team works together in person 3 days a week. As such, this role requires you to be within commuting distance of our London or Barcelona hub . For certain positions, we can help with relocation from anywhere in the world. English is the official language at the office. Please submit your resume in English if you choose to apply.
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