Account Based Marketing Manager

2 weeks ago

London, United Kingdom Stuart Full time

Stuart is a sustainable last-mile logistics company that connects retailers and e-merchants to a fleet of geolocalised couriers across several countries in Europe.

We are an impact-driven company that aims to build the future of logistics for a more sustainable world: shared, efficient and reliable. We are committed to creating a new standard for urban deliveries that meet today’s environmental and social challenges while offering a premium delivery experience blending speed, flexibility and convenience.

Our motto: “Make every delivery a moment all of us can truly celebrate” More than 3000+ leading brands already partner with us across Restaurants, Grocery, Retail & Luxury, eCommerce and Professional Services to deliver all types of goods at the tap of a button. Stuart is a highly diverse and inclusive company of 550+ employees with 90+ nationalities working across France , Italy , Poland , Portugal , Spain and the U.K.

It’s the right moment and the right place for us to make an impact on millions of people, as home delivery services hit a record high. And guess what? You can help us fulfil our vision

The role

As the Account-Based Marketing Manager at Stuart, you will be instrumental in driving revenue growth by developing and executing strategic account-based marketing initiatives targeted at key enterprise clients. Leveraging your expertise in account-based marketing, CRM, and email marketing, you will collaborate closely with sales teams to identify, engage, and convert high-value accounts. This role offers an exciting opportunity to shape the company's go-to-market strategy and make a significant impact on its growth trajectory.

What will I be doing?
  • Account Selection and Prioritisation:
  • Identify and prioritise high-value target accounts based on revenue potential, strategic fit, and likelihood of conversion.
  • Collaborate with sales teams to align on target account selection and develop account-specific marketing plans.
  • Personalisation and Customisation:
  • Develop personalised messaging and content tailored to the unique needs, pain points, and preferences of target accounts.
  • Customise marketing materials, email campaigns, and communications for different stakeholders within target accounts.
  • Execute multi-channel marketing campaigns encompassing email, social media, digital advertising, direct mail, and events.
  • Orchestrate integrated marketing efforts across different channels to maximise reach and impact.
  • Account-based Sales Enablement:
  • Support sales teams with account-specific insights, content, and resources to facilitate meaningful conversations and accelerate deal cycles.
  • Provide sales enablement materials tailored to each stage of the buyer's journey to drive engagement and conversion.
  • Metrics and Measurement:
  • Track and measure the effectiveness of ABM initiatives using key performance indicators (KPIs) such as account engagement, pipeline velocity, conversion rates, and ROI.
  • Utilise analytics tools to assess campaign performance and optimise strategies based on data-driven insights.
  • Cross-functional Collaboration:
  • Foster close alignment and collaboration between marketing, sales, customer success, and other internal stakeholders.
  • Drive cohesive execution of ABM strategies through strong relationship-building and effective communication across teams.
  • Event Management and Partnerships:
  • Plan and execute offline marketing events and activations targeted at key enterprise clients, including trade shows, conferences, and networking events.
  • Identify and cultivate strategic partnerships with industry stakeholders, influencers, and complementary brands to amplify brand visibility and drive business growth.
  • CRM Management and Email Marketing:
  • Oversee the management of the CRM system, ensuring accurate and up-to-date customer data and segmentation.
  • Develop and execute targeted email marketing campaigns to engage and nurture leads, drive conversions, and increase customer retention.
What do we need from you?
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • Proven experience in account-based marketing, CRM, and email marketing within the B2B sector.
  • Demonstrated success in developing and executing strategic marketing campaigns targeted at enterprise clients.
  • Strong analytical skills with the ability to interpret data, generate insights, and drive data-driven decision-making.
  • Excellent communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams.
  • Results-oriented mindset with a focus on driving measurable business outcomes and ROI.
The stuff you wanna know
  • Work in an international, dynamic, and passionate environment with a company culture focused on learning and development
  • Hybrid working model and flexible hours
  • Stuart Academy with regular workshops, Stu-Classes, and Stu-Talks
At Stuart, we believe that employees today want to evolve in collaborative, high-growth environments where they can demonstrate their abilities and thrive both professionally and personally. We are convinced that employees need to find alignment between their inner values and their company’s culture and mission to unlock their full potential. We work to create a culture of empowerment, continuous learning and growth where everyone can bring expertise, own projects and easily measure their impact

Stuart is proud to be an equal opportunity workplace dedicated to promoting diversity. We don’t discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status

Please note: Our Talent Acquisition Team is international coming from across the world We kindly ask you to please submit your CV and application in English so that it can be reviewed correctly (unless the job posting is in a language other than English). Thank you

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