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Head of Account-Based Marketing

4 months ago

London, UK, United Kingdom Intelligent People Full time

Senior ABM Manager / Head of Account-Based Marketing / ABM Lead needed by a scaling fintech organisation with multiple products all with one goal- making it easy for customers to manage and move their money.

They have an established team of high performance marketers, but are now in need of someone to spearhead performance-driven campaign delivery across the business, leading the ideation, creation, and implementation of multi-channel marketing campaigns.


The Senior ABM Manager / Head of Account Based Marketing will:-

  • Lead the end-to-end execution of multi-channel marketing campaigns.
  • Develop and refine campaign strategies to align with business objectives and target audience segments.
  • Utilise data-driven insights to optimise campaign performance and drive continuous improvement.
  • Oversee the implementation of Account-Based Marketing (ABM) strategies to engage key accounts and drive revenue growth.
  • Drive revenue growth through effective ABM strategies and targeted account engagement.


The Senior ABM Manager / Head of Account Based Marketing must have:-

  • Previous experience leading Account-Based Marketing (ABM) for a scaling business.
  • Proven experience in developing and executing multi-channel marketing campaigns.
  • Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
  • Excelproject management abilities.


This is an incredible opportunity to lead account-based marketing for a massively successful fintech business.