Performance Marketing Executive

5 months ago


StokeonTrent, United Kingdom RKW Ltd Full time

**Job Description - Performance Marketing Exec**

**Job Title**: Performance Marketing Exec
**Positions**: Full Time
**Department**:Marketing
**Reports to**: Head of Direct E-Commerce
**Location**: Hybrid / Sutton House - Fenton

We have a fantastic career opportunity to join our Web Marketing Team at RKW, Europe’s leading distributor and manufacturer of small domestic appliances and housewares products. Part of the Sutton Venture Group, RKW was established in 1989 and has grown from strength to strength.

Working within the E-Commerce team dedicated to the operations of the branded websites, the Performance Marketing Executive will be responsible for acquiring and driving new visitor levels to the websites.
- **Responsibilities and Duties**_
- Managing PPC across Google and Microsoft including Search and Pmax campaigns across each website.
- Look for continuous improvement opportunities in all campaigns as well as creating, testing, and optimizing new campaigns to required ROAS targets.
- Manage PPC monthly budgets and campaign spend to agreed targets.
- Manage the paid social advertising program primarily via Meta including campaigns and retargeting automations.
- Create paid social advertising campaigns consistent with the broader marketing activity calendar and strategic plan.
- Daily analysis of performance data to ensure all campaigns are performing to plan and to budget.
- Work with the SEO team to improve organic search rankings and visibility.
- Research key competitors performance marketing activity
- Collaborate with the in-house Design Studio for content creation requirements
- Collaborate with the wider in-house Web Marketing team
- Collaborate with the Product Marketing Team to deliver plans consistent with product priorities and NPI roadmaps
- Manage external marketing agencies and departmental preferred martech
- Focus on ROI, measuring and maximising return for all marcomms activities
- **Experience and Skills**_
- Managing and building out PPC campaigns across Google, either working with a PPC agency or developing the account in-house.
- Experience of managing paid social campaigns ideally with the Meta ad platforms.
- Proficient in Microsoft Excel including formulas, lookups, and data validation.
- Good experience of using Google Analytics and other analytical packages like SEMrush, Ahrefs, or Moz.
- Familiarity with SEO best practices and tools.
- Accuracy and attention to detail.
- **Company Benefits**_
- 33 days' annual leave
- Free parking on all sites
- Complimentary drinks
- Canteen facilities which include vending machines supplying hot beverages
- Mobile Sandwich Van
- Staff discount on all our products
- Employee Assistance Program
- Refer a Friend Scheme
- Training and development
- Eye care allowance
- Exclusive discounts on cinema, holidays, days out, eating out and much more
- Long service incentives and rewards
- Annual bonus scheme

Come and join us to celebrate 30 years of business

**Job Types**: Full-time, Permanent

**Salary**: £26,000.00 per year

**Benefits**:

- Employee discount
- Free parking
- On-site parking

Schedule:

- Day shift
- Monday to Friday

Application question(s):

- What are your salary expectations?

Work Location: In person


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