Affiliate & Influencer Coordinator

2 weeks ago

London, United Kingdom Tala (We are Tala Ltd) Full time

TALA, a digital-first sustainably made women’s activewear company, has been on a rocket ship since its founding in 2019 by Fitness Entrepreneur Grace Beverley. Scaled on amazing organic social traction, we’ve matured into a business with a multi-faceted performance marketing strategy across multiple channels, which crucially includes influencer and affiliate marketing. Off the back of our success, we closed a seed round with world class funds and are in a period of extraordinary growth.

Reporting into the Affiliate & Influencer Marketing Manager, this is a rare opportunity to join a fast growing ecommerce start up on the ground floor, one that has distinctive power and DNA in influencer marketing.

This role is ideal for someone who's ambitious and willing to work hard, and who is able to think differently about the use of influencers and affiliates and the role they play as part of wider brand marketing efforts to help define TALA’s influencer programme and portfolio.

Tasks
- Identify and recruit new affiliates
- Brief, manage, and analyse affiliate creative in order to optimise conversion rates
- Liaise with product teams in order to determine key promotions to communicate to affiliates
- Identify on-brand influencers that TALA can collaborate with on a paid and/or gifting basis
- Support on affiliate and influencer gifting and assist on managing the gifting budget
- Create and send out campaign briefs and newsletters to affiliates
- Track affiliate and influencer social coverage and analyse the performance
- Monitor the digital media landscape and feedback to the team any relevant industry news such as influencer opportunities, key social trends and emerging talent
- Support with ad hoc tasks, including the organisation and management of PR events
- Responsible for updating the Marketing Calendar with internal and external key dates such as events, content focuses and influencer collaborations
- Any other duties consistent with this role, including general admin support and contribution where needed

**Requirements**:

- You will have a minimum of 6 months experience working in the affiliate / influencer channel
- Excellent analytical, negotiation and relationship skills are essential
- Strong commercial and analytical skills
- Good knowledge of Google Analytics or similar tools
- Knowledge in Awin or equivalent affiliate platform
- Self motivated and proactive
- You must be confident and well-organised with keen commercial awareness
- A passion for affiliate and influencer marketing
- Be hot on social media trends and partnerships

**Benefits**:

- Competitive salary
- Fun, startup working culture
- A sense of mission, and contribution to the greater good
- Flexible in person and remote working environment (3 days in London HQ, 2 days remote)
- Half day Fridays
- The best sustainable athleisure clothing in the UK
- Shreddy fitness app, clothing allowance, duvet days and more

About Us

Our shopping habits are driven by global powerhouse fast fashion brands, churning out hundreds of thousands of cheap clothes every day, telling us we must shop and wear the latest styles.

TALA is the brand you always knew you wanted but could never quite find - sustainable activewear and athleisure styles at competitive prices without the need to compromise on high-performance designs and flattering fits. TALA is here to disrupt the industry and demand change with wardrobe staples and on-trend pieces, making conscious shopping choices easier for everyone.

TALA was founded in May 2019 by fitness entrepreneur Grace Beverley to disrupt the fast fashion and activewear industries after years of working in the space. TALA, conceptualised on pillars of sustainability, inclusivity, and accessibility, creates sustainable styles at competitive prices without the need to compromise on performance, design or fit.

We are TALA, activewear you will feel good in and good about.

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