Social Media Executive

2 weeks ago


Bourne, United Kingdom Floralsilk Full time

**Do you have a knack for creating beautifully crafted, thumb-stopping social content? **_
- **Do you have an intuitive understanding of digital and social? **_
- **Do you love home interiors and making things look beautiful?**_

We’re looking for a positive, creative and organised social media specialist with experience across all key social channels to join our growing marketing team. This is a varied role which is both highly creative and rewardingly analytical.

Floralsilk is a luxury artificial flower and Christmas decorations brand based in Bourne, Lincolnshire. We are a small, thriving family business, supplying both business customers and end consumers. It's a dynamic, fun and friendly place to work where every member of the team plays a key part in the excellent customer service that we pride ourselves on. We work from our head office in south Lincolnshire in a supportive and collaborative environment, always seeking to develop the team both personally and professionally.

Full time position. Competitive Package. Hybrid option if long commute.

**Key Responsibilities**:
**Social media**
- Developing and executing our full social media plan, including paid and organic
- Developing and creating engaging and high-quality content, including images, videos/reels, graphics, that resonate with our target audience and build our following.
- Maintaining and managing our social media profiles, including posting regular updates, responding to comments and monitoring engagement metrics.
- Creating and maintaining a content calendar in line with the key marketing campaigns and objectives throughout the year
- Developing & overseeing influencer relationships
- Analysing social media metrics to track performance and identify areas for improvement
- Staying up-to-date with the latest trends in social media and digital marketing to ensure our strategies remain innovative and effective
- Writing product and category descriptions that support overall brand and SEO strategy

**Marketing support**
- Researching marketing trends, competitors and topical industry news including trending hashtags and sounds
- Researching audience and supporting development of Floralsilk brand
- Exploring new and innovative visual merchandise techniques for floristry and seasonal decorations

**Required Skills & Experience**:

- Proven experience of building social audiences and utilising tools and techniques on different platforms to achieve this (Instagram, Pinterest, TikTok, LinkedIn, Facebook, Snapchat etc)
- Strong understanding of social media platforms and best practices
- Video editing & content creation experience
- Ability to think and write creatively
- Interest in home interiors and floristry
- Self-motivated, positive, problem solver
- Extremely organised with ability to manage multiple campaigns
- High attention to detail
- Ideally with Bachelors degree in Marketing, Communications, Design or related field
- UK driving license and transport would be beneficial

**Job Types**: Full-time, Permanent

Pay: £25,000.00-£30,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Company pension
- Employee discount
- On-site parking

Schedule:

- Monday to Friday

Supplemental pay types:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (required)
- social media: 1 year (preferred)

Work Location: In person

Application deadline: 03/06/2024



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