Paid Search Marketing Assistant

4 weeks ago


Abingdon, United Kingdom Taylor and Francis Full time

**Company Description**
Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

The Marketing Assistant will work with the internal PPC & Display team to support the delivery of a key area within the business (including tactical implementation and delivery). The team focuses on delivering excellence through PPC account optimisation, data analysis and building relationships with our suppliers (e.g. Google) and marketing planners.

Reporting into the Paid Search Associate Marketing Manager you will support with the planning, delivery and reporting of brand aligned, ROI maximised, effective and efficient PPC marketing activity.

The role sits with the Digital Delivery, Societies and Propositions Group and has a global remit, covering all regions.

**What you will be doing**:

- Build and implement new PPC campaigns and accounts according to briefs
- Create new ad copy
- Report on ad copy and landing page A/B testing performance
- Work closely with planners to support their business targets
- Carry out research in-line with marketing briefs
- Report and monitor PPC campaign results and spend against our budget expectations and targets
- Monitor competitor activity and discover new opportunities
- Make recommendations to improve performance and drive further efficiencies
- Identify any performance issues
- Liaise with compliance to ensure our ad copy adheres to platform regulations
- Make relevant and effective keyword and bid changes

This role would suit someone who is passionate about digital marketing and is looking to develop their knowledge and understanding of digital marketing practices, with a particular focus on PPC.
**Qualifications** What we are looking for**:

- Previous knowledge and experience of PPC is desirable but this is not essential
- An interest in PPC and all things performance marketing
- Strong numerical and analytical skills and comfortable working with data
- Experience using Excel and presenting data
- Excellent communication skills, both verbal & written
- Great time-management skills and the ability to prioritise tasks
- An eagerness to learn and show initiative

**Additional Information** What we offer in return**:
**At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.**
- An excellent work/life balance with a fantastic, flexible working culture.
- 25 days annual leave per year
- 3 additional discretionary days for the holiday period at the end of the year
- 4 paid volunteering days each year
- AXA private medical
- Employee assistance programme - offering 24/7 well-being support
- Bonus and commission (if applicable)
- Share Match - Plan that matches every share purchased with two free shares.
- Pension scheme
- Life assurance, plus optical and medical care.

**Additional Information**:
**Closing date: 21st March 2024**

**Being Yourself at Taylor & Francis**

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitm



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