Digital Marketing Specialist
1 month ago
**Digital Marketing Specialist**
**upto £45k+ bens**
**The role**
- Increase volume of relevant visitors to website through well designed and executed content, search, and social strategies,
- Oversee the delivery of PPC activity delivered by agency, including campaign planning, implementation, budget management and performance reviews, ensuring that we are maximising efficiency and effectiveness
- Support always-on optimisation / test approach with internal and agency partners (across SEO, PPC, CRO, CRM) to drive incremental improvement across channels
- Produce regular insightful and actionable reports demonstrating improvements and challenges across the digital estate
- Build upon relevant organic keyword targeting list and existing framework to increase organic keyword ranking across priority terms, working closely with content managers
**Skills and Experience**
- Proven experience as a digital marketing expert, with a minimum of 3 years' experience
- An excellent problem solver, offering the right balance of creativity and pragmatism within a regulated environment, with the confidence to challenge assumptions and instigate positive change to achieve business goals
- Working knowledge of SEO, web development and design, and content structures
- Working knowledge of PPC campaign structures, tools and techniques
- Highly organised, with excellent time-management skills and attention to detail
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