Digital PR

Digital PR & Outreach Executive

upto £40, 000 based on experience

Must hold Eligibility to work within the UK.

We have a fantastic opportunity for a Digital PR and outreach executive to join our clients Staffordshire based Digital Marketing Agency.

Working across a range of client sectors, your role will involve brainstorming ideas and creating content strategies for clients, which will need to be communicated. The aim is to produce attractive ‘linkable’ content that individuals want to share, through proactive and reactive PR and targeted link building campaigns.

In turn, this will raise a client’s brand profile across digital marketing channels, as well as increase a clients website visibility within the search engines. This success will be a direct result of increasing the volume of quality inbound links to a client’s website, raising their overall trust and credibility.

Leveraging multiple marketing channels, you will be expected to maximise the coverage of client content. Key accountabilities
- Quality and timely completion of campaign reports to the client account manager
- Create, execute, and track content strategies in line with client goals, targets, and KPIs
- Connect and retain relationships with website owners, bloggers, publications, media outlets and journalists
- Build a data base which you can tap into for future campaigns Role Responsibilities
- Monitoring news stories and analysing ‘data’ to form ideas and produce strategies
- Observe industry trends, updates, and report back on insights to the wider team
- Identify and source appropriate PR requests using news aggregator websites, for you to follow up on
- Use digital marketing tools such as Majestic, SEM Rush, Ahrefs, Moz etc. to analyse competitor data.
- Conjure outbound messages to website owners, journalists, media outlets, bloggers, influencers, and publications with ideas that may be of interest to them
- Produce the right type of content that adds value to the client’s audience, and in return creates the urgency for them to share and want to link to your content.
- Work with the OMS team to understand the impact of your content on the campaign and sharing ideas to maximise its coverage Skills and Experience Requirements
- This role will involve you communicating with the client. Therefore, you will need to be confident discussing innovative ideas and concepts
- Experience working in a PR or digital publishing sector
- Proven record of creating and executing content marketing campaigns that have generated links and brand mentions
- Provide examples of your link-building efforts and your outreach data-backed successes
- Experience using PR and marketing tools including Google Analytics, Google Search Console, SEM Rush, HARO, Moz, newsrooms, Twitter etc.
- Ability to juggle several tasks at once and still deliver high-quality work to timescaleCan write coherently perfect fluent English
- A high degree of literacy is essential
- Close attention to detail is essential Benefits
- 30 Days paid holiday a year (including Bank Holidays)
- Pension enrolmentTeam outings

**Salary**: £35,000.00-£40,000.00 per year

Schedule:

- Monday to Friday

Work Location: One location