Digital Marketing Executive

2 weeks ago


Sutton Coldfield, United Kingdom Midas Recruitment Full time

An established market leading fluid handling equipment supplier with subsidiary companies in industrial pumps. Extablished for over 30 years my client boasts an excellent reputation and continues to grow and thrive.

**Overview of the vacancy**:
**Duties for the position for the role of Digital Marketing Executive**:

- Monitoring organic search positions for targeted keywords/phrases using rank tracking software to identify areas of required SEO focus
- Writing both product content, regular blog posts and website articles in line with SEO best practice and keyword research
- Working alongside a paid search agency to set up and review PPC campaign performance (Google ads and paid social)
- Identify website usability areas of improvement and liaise with third-party web developers to implement website functionality improvements
- Working on a social media content schedule and updating our Linkedin and other social media platforms with relevant, diverse and interesting content
- Analysing Google Analytics data to identify any issues and areas of success
- Providing monthly reports on website performance to the Marketing Manager to agree areas of focus for the following month
- Managing the content across multiple websites through the CMS e.g. product information, datasheets, images, pricing and articles
- Working in conjunction with the Marketing Manager to brainstorm and implement new digital marketing channels and make improvements to existing ones

**Experience required for the position of Digital Marketing Executive**:

- At least 2 years' recent experience in a digital marketing role
- A good understanding of SEO best practice
- Experience with Google Adwords PPC campaigns
- Working knowledge of Google Analytics
- Excellent copywriting skills
- An enthusiastic approach to work and learning

**Working hours and Benefits package**:

- Working Monday to Thursday 08:30 - 5pm with a 4pm finish on a Friday
- This is a hybrid role working from home 2 days per week and office 3 days per week
- 20 days annual leave plus Christmas shut down and Bank Holidays
- Company bonus which is paid twice a year
- Company pension



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