Senior Marketing Executive

3 weeks ago

Sutton Central, United Kingdom Happy Building | Architectural & Construction Services Full time
Job Description

Company Overview 

Happy Building is an architecture and construction organisation that places customers at the heart of its operations. With a commitment to fostering a joyful and progressive team culture, Happy Building offers a distinctive opportunity to join a dynamic and ambitious team within a rapidly growing business. The company's vision is to transform the construction experience by uniting a team driven by the same ethos of customer-centricity and innovation. Joining Happy Building means becoming part of a forward-thinking team that is passionate about making a difference. It's an opportunity to be part of a rapidly expanding company that values your input and recognises your efforts. Together, we are not just constructing spaces; we are shaping the future of architecture and construction with every project we undertake.

 

Position Scope

Reporting to the Senior Marketing Manager, the Senior Marketing Executive is responsible for the

operational delivery of the marketing strategy, as developed with the SMM, to maximise brand

awareness and drive lead generation in line with company goals. As our Senior Marketing Executive,

you will play a crucial role in driving the marketing efforts of the business and you will be responsible

for supporting the development and delivery of strategies for all areas of the business, including

architecture, construction, B2C and B2B. Your success will be based on your intimate knowledge of

the brand values and customer segments, your ability to diagnose issues and develop action plans.

With Happy Building’s ambitious plans for growth, this is an exciting role for a Marketing Executive to

gain extensive experience in a rapidly evolving business.



Key Responsibilities 


  • Assist in the delivery of the marketing strategy in line with the company vision through executing marketing campaigns and activations to generate quality leads in line with company targets.


  • Deliver and assist in the creation of brand campaigns across all marketing and digital channels, partnering with key stakeholders to ensure maximum brand amplification, in line with brand guidelines. 


  • Plan and deliver the monthly content calendar to be amplified across all touchpoints online and offline including in store, print, website, social, CRM, Google Business profile and affiliates. 


  • Ownership of affiliate channel optimization and ongoing relationships. 


  • Assist in overseeing performance marketing through PPC, paid media and SEO.  


  • Responsible for managing content creation including project photography, digital content and print. 


  • Assist in the planning and execution of local marketing collaborations and activations to drive brand awareness and lead generation. 


  • Responsible for running customer feedback and testimonials program, coordinating with design and construction teams. 


  • Coordination and delivery of on-site marketing including hoarding and team uniforms. 


  • Act as cover for Sales and Customer Service Exec as and when needed. 


  • Ownership of marketing administration including managing the content library.


Requirements 


  • 3-4 year’s experience  in an internal marketing role, preferably within an SME. 
  • Excellent written ability, with copywriting experience preferred.
  • Educated to Bachelor’s degree level of equivalent
  • Good digital experience including social media, paid media, PPC and SEO.   
  • Experience in running a content calendar across multiple touch points. 
  • Experience with Wordpress is desired. 
  • Fluent in English, both written and spoken 
  • MS Office 
  • Happy to work full time in office


Personal Skill Set: 


  • Attention to detail. 
  • Flexible and able to multi-task across several projects.  
  • Happy to take a hands-on approach across multiple projects.
  • Ability to move and deliver at pace, from concept to final execution.
  • Creative thinking skills and pro-activity in bringing in new ideas and concepts. 
  • A keen eye for the ‘finishing touches’ that elevate a customer experience. 


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