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Digital Marketing Executive
4 months ago
**Digital Marketing Executive**
£27,000
Sutton Coldfield
The Company
Leading distribution business based in Sutton Coldfield who over the last 30+ years has built a trusted reputation for quality products, excellent stockholding and who provide excellent levels of customer services.
**Why Would I Want to Work Here?**
Working with an experienced Marketing Manager you will be responsible for a range of B2B digital marketing activities. Open plan office spaces, ideally 3 days in the office but can flex with 2 days hybrid working. 20 days holiday plus bank holidays, workinghours are 8.30am to 5pm Monday to Thursday and till 4.00 on Friday, pension scheme with employer contribution. Free onsite parking.
The Essence of the role:This role requires you to work with the marketing manager to implement new digital marketing channels and make improvements to the existing. Monitor the organic search progress for targeted keywords, write product and blog contentin line with SEO best practice, manage the social media content schedule for multiple platforms
**The scope of the Digital Marketing Executive role**
- Working alongside a paid search agency to set up and review PPC campaign performance (Google ads and paid social)
- Identify website usability areas of improvement and liaise with third-party web developers to implement website functionality improvements
- Working on a social media content schedule and updating Linkedin and other social media platforms with relevant, diverse and interesting content
- Analysing Google Analytics data to identify any issues and areas of success
- Providing monthly reports on website performance to the Marketing Manager to agree areas of focus for the following month
- Managing the content across multiple websites through the CMS e.g. product information, datasheets, images, pricing and articles
**Prerequisites**
- Experience in a digital marketing role
- A good understanding of SEO best practice
- Experience with Google Adwords PPC campaigns
- Working knowledge of Google Analytics
- Excellent copywriting skills
- An enthusiastic approach to work and learning
ID: 5408
