Senior Marketing Manager

7 days ago


Dubai, United Kingdom THE GLOBAL SEARCH COMPANY Full time

Leading sports brand looking to appoint a Senior Marketing Manager to join their London team.

The role -- Manage advertising performance-base product generating ROI friendly leads for national brands and agencies.
- Manage display campaigns on top portals, ad networks, DSPs and Facebook.
- Develop tracking strategy to attribute leads in Salesforce to appropriate campaigns.
- Develop compelling online content to achieve both visibility and engagement using persona targeting and cross marketing effort for account base marketing.
- Monitor, measure and analyze marketing performances to reach appropriate KPI and to optimize go-to-market strategies.
- Establish digital KPI's, reports and dashboards, digital marketing best practices, governance and processes.
- Provide detail performance analysis including measuring and optimizing ROI.
- Develop marketing objectives, cross-channel tactics, CRM and optimization methodology for online sales.
- Integrate measurement and reporting of key digital analytics in cross-platform initiatives to ensure successful consumer experiences.
- Identify opportunities for improvement through customer research, usability, analytics, and partnering with industry experts.
- Identify, recommend and build brand presences for clients across new social media channels, such as Pinterest.
- Develop strategic partnerships with attractions and CVB that would benefit marketing and ecommerce efforts.
- Develop necessary tracking programs, payment gateways and other php base plugins.
- Introduce new analytic approaches to database and consumer marketing to improve site satisfaction and digital subscription conversion.
- Establish and optimize database segmentation plans to maximize revenue and engagement while growing and maintaining the consumer database.

To hear more about this role please send us your CV and one of our consultants will be in touch to discuss.


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