SEO & PPC Specialist

7 months ago

Edinburgh, United Kingdom TribePost Full time

**Benefits**: Competitive Salary, 32 Days Holiday Per Year, Flexible/Hybrid working, Work Pension Scheme and amazing Office Facilities

At Gecko, we’re a small, friendly and creative digital agency located in Edinburgh, Scotland Our team specialises in website design and development on the Umbraco CMS, as well as branding and digital marketing solutions for a diverse range of clients across various industries. We’re passionate about delivering high-quality solutions that help our clients achieve their business goals. Collaboration, communication, and innovation are at the heart of our approach, and we work closely with our clients to create unique and engaging digital experiences that stand out in a crowded online marketplace.

**SEO & PPC Specialist - The Role**

**Responsibilities;**

**_ Search Engine Optimisation:_** Monthly keyword performance analysis and optimisation using SEMRush, and taking action based on analysis and optimisation strategies to improve the account.

**_ Google Analytics:_**Proficient with Google Analytics and experienced with GA4, ideally certified, to monitor website traffic and user behaviour and to track and report on key metrics.

**_ Paid Search:_** Competent with Google Ads, ideally certified, to manage and optimise client campaigns on Google Ads and Facebook, including targeting options, bids, ad copy, and landing pages. Responsible for setting up new Google Ads accounts and campaigns and creating ad copy.

**_ Campaign Analysis and Reporting_**_:_ Responsible for monthly campaign analysis and reporting to measure and track campaign performance, identify areas for improvement, and report on key metrics.

**_ Website Administration and Technical Tasks_**_:_ Responsible for routine technical tasks, such as Search Console monitoring and issue reporting, creating 301 plans, and ensuring that website content and images are optimised with appropriate META and share data.

**_ Content Optimisation_**_:_ Responsible for optimising content for search engines and making recommendations for improvements.

**_ Looker Studio:_** Occasional creation of dashboards in Looker Studio to enhance data visualisation and analysis capabilities for clients.

**_ Review Management:_** Monitoring and responding to client reviews on Google Business on behalf of clients to ensure that their online reputation is managed effectively.

**_ Meeting Attendance:_**Attend monthly client meetings to discuss ongoing work related to SEO and PPC, and attend team scheduling and planning meetings to coordinate project timelines and workflows.

**SEO & PPC Specialist - What we need from you**
- You’ve got at least a couple of years of experience in a similar environment under your belt.
- You’re able to communicate effectively and clearly with clients, team members, and other stakeholders.
- You’re able to explain technical information in a way that is easy to understand and collaborate effectively with others.
- You are comfortable managing multiple projects and prioritising tasks, ensuring project deadlines and tasks are completed on time.
- You can think creatively, and enjoy looking for ways to stay ahead of the competition and achieve better results for your clients.
- You are a detail-oriented person and you love data and don’t need an excuse to pop something in a spreadsheet. You have the ability to analyse data, identify trends, and are confident in developing data-driven strategies.
- You like to stay on top of changing trends and algorithms in the digital marketing industry is important for staying current with best practices and maintaining a competitive edge.

**Why You’ll Love Working With Us**

We offer a competitive salary of £25K to £35K pro rata, based on experience, along with 32 days of holiday and pension benefits. Our role is designed within a flexible hybrid working model, where regular office attendance is not mandatory. However, we expect team members to be willing to come into our fantastic Edinburgh office for meetings, team gatherings, and collaborative work sessions as needed. Our office is equipped with an on-site cafe, gym, secure bike storage, and shower facilities, supporting a balanced and flexible working environment.

We value work-life balance and understand the importance of flexible working arrangements, and we are committed to supporting our team members in achieving a healthy balance. If you’re the right fit for our team and are looking for a part-time role with flexibility, we encourage you to apply.

If you would like to be a part of a caring and supportive organisation, we would love to hear from you, click on ‘APPLY’ today forwarding a recent copy of your CV for consideration in the first instance.

**No agencies please.

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