Senior Brand and Communications Specialist

3 weeks ago


Edinburgh, Edinburgh, United Kingdom Wood Mackenzie Limited Full time
About the Role

We are seeking a highly motivated Senior Brand and Communications Specialist to join our global marketing team at Wood Mackenzie Limited.

In this role, you will be responsible for developing and implementing multi-channel brand marketing campaigns, leveraging your expertise in digital marketing practices and channels.

You will work closely with cross-functional teams to identify opportunities and develop targeted marketing campaigns, ensuring consistency and compliance across the brand portfolio.

Key Responsibilities:

  • Create and implement effective marketing strategies and tactical plans to increase brand visibility and reach specific target audiences.
  • Collaborate with internal stakeholders to develop targeted brand awareness campaigns, utilising the full range of marketing channels and MarTech tools.
  • Maintain and enhance the brand strategy to support activity across the marketing function, helping to reposition Wood Mackenzie in the changing markets.
  • Analyse and evaluate campaign performance to improve results, deliver on key performance indicators (KPIs), and achieve growth targets.
  • Manage budgets effectively to ensure strong return on investment (ROI).

Requirements:

  • Proven experience in brand campaign management, preferably in a B2B marketing environment.
  • Strong knowledge and skills in digital marketing practices and channels, including Google Analytics, SEO, PPC, and social media.
  • Ability to write compelling marketing copy across various channels, including email, social media, and website.
  • Excellent organisational skills, with attention to detail, deadlines, and brand integrity.
  • Able to work under pressure and multitask efficiently in a fast-paced environment.

Salary Range: £65,000 - £85,000 per annum, depending on experience.



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