PPC Specialist
6 months ago
We are an ever-expanding home and garden business operating via mail order only, with our main sales channel being Amazon.
The Role: As a PPC Advertising Executive you'll be at the heart of the action, collaborating closely with our talented Ecommerce Executives and the Commercial Director.
**Your Responsibilities**:
- Budget Management
- working within targets and ever evolving market trends. Influencing ACOS, TACOS and ultimately profitability by dynamically pricing our products
- Optimisations - Managing making daily optimisations to PPC campaigns to maximise campaign performance (bid adjustments, targeting edits, negative matching etc), A+ content
- Communication - Liaise with team to ensure that campaigns are being executed as efficiently as possible, and wider considerations such as stock constraints, or new product launches are prepared well ahead of time.
- Data Analysis & KPI Interpretation - Monitor a variety of metrics (Impressions, CTR, CVR, ROAS etc) to deliver data driven changes to the advertising campaigns
- Software Tools & Competitor Research - Using software tools to your advantage to see what keywords are in the highest demand, and where the opportunity within the market is to maximise sales. This will also be used to identify competitor products to target.
**Your Qualifications/Experience**:
- Previous Experience with managing 4-5 figures of monthly PPC advertising spend on Amazon Seller Central is a **non-negotiable for this role**
- Experience in SEO research & competitor auditing
- Familiar with tools like Helium 10 or other market research tools
- Analytical mind which is great at understanding and interpreting data to make data driven decisions
- Is very comfortable in Excel, both building and analyzing data reports
Salary circa £28-34k depending on the experience.
This is a fully on site role based in Broxburn, West Lothian
**Job Types**: Full-time, Permanent
**Salary**: £29,000.00-£34,000.00 per year
**Benefits**:
- Casual dress
- Company events
- Cycle to work scheme
- Employee discount
- Free parking
- Life insurance
- On-site parking
- Private dental insurance
- Private medical insurance
Schedule:
- 8 hour shift
Supplemental pay types:
- Performance bonus
Application question(s):
- How many years experience working with Amazon Seller Central?
Work Location: In person
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