Paid Social Strategist
6 months ago
**Paid Social Strategist, Hull / Hybrid**
**Salary £28000 + Benefits
**Are you passionate about driving measurable value using advertising on Facebook, Instagram, TikTok and Twitter? Do you want to work at the forefront of the digital marketing industry delivering creative and exciting campaigns?**
**Join our team of Changemakers and empower our retail partners to maximise customer engagement as a Paid Social Specialist in our Media Strategy Team.**
**About the Role**
Working with high street and eCommerce brands, you'll be accountable for client campaign performance across paid social and display channels, achieving this by ensuring that client delivery teams have the technology, processes and strategic support necessary to maximise customer engagement and ROI.
This is a channel specialist role helping existing and prospective Summit clients realise their paid social potential through ensuring teams deliver best in class strategies and campaigns. Some of the ways you'll contribute to the team is by:
- Working collaboratively with the Head of Paid Media and wider team to plan, launch, deliver and measure paid social and programmatic campaigns across Facebook, Instagram, Twitter, GDN and Amobee platforms to meet campaign objectives for Summit marketing clients.
- Owning the onboarding process of new platforms including (but not limited to) TikTok, Snapchat and Sky AdSmart to ensure a smooth integration into our campaign planning.
- Working with our Design Studio Team to propose creative concepts to our clients and ensure ad creatives are adhering to best practice.
- Stay abreast of news & trends across our industry and update key stakeholders of any relevant developments that will impact performance or best practice.
- Conducting internal training, in collaboration with People Teams, across paid social and display marketing to grow the support network and develop the skills of new and existing team members.
**About You**
With strong knowledge of managing paid social strategies and a minimum of 2 years’ experience delivering campaigns via Facebook, Instagram, programmatic display and other relevant channels in either a client or agency environment, you'll be self-motivated, willing to learn and improve and have the ability to adapt to situations and work with teams effectively. Together with:
- Strong communication skills with the ability to build and maintain relationships, both with internal stakeholders and clients.
- Experience of analysing performance issues and opportunities, including implementation of recommendations.
- Advanced working knowledge of MS Office, particularly Microsoft Excel and PowerPoint.
- Experience of working with multiple analytical platforms, in particular GA and Adobe, and needs mínimal support in the use of these.
- Proficient with Facebook Business Manager, GDN and programmatic partners such as DV360 and Amobee.
- Experience of working alongside other departments to deliver new technologies that complement our marketing services offering.
- Confident using data and analytics to inform decisions and make persuasive arguments.
**About the Benefits**
Our culture is friendly, professional, entrepreneurial and focused around our people. At the heart of our business are our core values, which we regard as fundamental to our way of working. We have **passion** for what we do. We work together as one **team**. We are **honest**, **kind** and always **learning**. And most importantly, we have fun doing it
As a reward for your time and dedication, we will offer you a competitive salary as well as a range of benefits including:
- ** Flexible working**:From flexible start and finish times, to having every other Friday off*. We trust our people to work flexibly around their lifestyle and family arrangements.
- ** Up to 29 days' holiday per year (plus bank holidays)**:Our employees start with 25 days' holiday per year, increasing to up to 29 days with long service. You would also have the opportunity to purchase additional holidays with our holiday purchase scheme.
- ** Milestone days off**: Whether it’s your birthday, you’re getting married, or it’s your child's first day at school, we want you to take the time off work to enjoy these special moments.
- ** £250 per year ‘experience for life’**: Up to £250 a year to spend on pursuing a dream or to take part in an activity that leads to greater personal development.
- ** Discounts and benefits**: Our rewards platform gives you access to discounts and offers on over 1000 retailers. From your weekly shop to a one-in-a-lifetime holiday, there will be a discount to suit your needs.
- ** Bupa health cash plan**:We understand that everyday healthcare costs can quickly add up. We offer a cash plan through Bupa to claim back those costs such as a prescription or trip to the dentist.
- ** Bonus scheme**:When Summit do well, we want our teams to reap the rewards so we have an annual bonus scheme based on company profits.
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