Paid Social Executive
2 weeks ago
**What you'll be doing**:
- Plan and execute joined up campaigns with our Brand and Performance Marketing teams.
- Work in a highly collaborative manner - attending campaign planning and results meetings, reporting back on campaign results and next steps.
- Work with the creative team to brief in copy, image and video creative depending on campaign needs. Provide recommendations to improve creative.
- Test and learn new ideas: covering creative, campaign structures, audiences
- Take ownership of creating, maintaining and optimising Paid social campaigns - working to category specific ROAS and ROI targets.
- Day-to-day management of ad campaigns on social media platforms, such as Facebook, Instagram, Pinterest and more.
- Administrative duties such as updating and maintaining the daily spend tracker, weekly optimisation logs
- Track and analyse campaign performance using in platform reports and data analytics tools such as Google Analytics.
- Report on campaign results to stakeholders.
- Actively seek out new testing opportunities and work with the team to push them through to execution.
**What we'll look for in you**:
Essential Skills & Behaviours we’re looking for:
- Experience in Paid Social platforms - Meta, Pinterest, Tik Tok etc
- High level of attention to detail. Highly organised and process driven.
- Strong communication skills - to internal and external stakeholders - verbal and nonverbal.
- Project Management skills that allow you to work with multiple stakeholders and projects at once.
- Able to work quickly and accurately under pressure.
- Works proactively - strives for activity to be best in class and flags potential additional value to management.
- Connecting - strives to make positive relationships across the business and industry to drive mutual benefit
- Strong competency of numerical and Excel skills
- Highly analytical - is detail driven and enjoys problem solving.
Desirable Experience you will have:
- A strong understanding of Paid Social & Digital Marketing
- Proven track record of organisation, task management and hitting deadlines
- Understanding of the importance of creative to the success of Paid Social campaigns.
- Experienced working with large data sets and generating actionable insights
- Present ideas to senior team members clearly and confidently on a consistent basis
- Comfortable working both within a team and individually
Key Relationships:
- Paid Social
- Brand Marketing
- Design team
- Insights & Analytics
- Paid Marketing
- Category Trading
- Web Optimisation
- Digital Marketing
- External Paid Social teams
- Platform Account Managers at Meta, Pinterest and other social media channels
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