Audience Insights Specialist

6 months ago


North Shields, United Kingdom DFDS UK & Ireland Full time

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as Audience Insight Specialist on 6 month fixed term contract.

**Be part of the movement - and play your part**

**About the role**

Join us as the Insight Lead for our designated route You'll be at the forefront of managing stakeholder relationships with flair and efficiency. Your knack for prioritizing workload will ensure our outputs are both effective and timely. Get ready to craft captivating reports that transform data into easily digestible insights and breathe new life into existing reports to elevate their value and usability. This role is your ticket to making a real impact in the world of insights

You will be responsible for:

- Executing research from the initial gathering of requirements, building of surveys and delivering results to provide valuable insights to support campaign and product team.
- Interpreting and analysing all available data i.e., reports and research (both internal and external sources) and deliver actionable insights in a clear, visual and concise way.
- Supporting insight projects and contribute to key initiatives by producing and presenting relevant, informative, and actionable insight to help drive business decisions.
- Full understanding of our passengers, including their travel behaviours, motivations and feelings towards your designated route through being close to the data
- Delivering presentations to update on customer satisfaction and net promoter performance and make recommendations for improvements.
- Participating in ongoing product development and campaign activities as well as discussions with the different marketing teams to ensure we deliver on customer expectations.
- Supporting implementation of tools and strategies to extract and translate raw data into valuable actionable insights. Supporting analytics tools set up to correct discrepancies and ensure absolute data quality.
-

**About you**

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

**Working at DFDS**

Join the movement and grow with us.

Be a valued member of a diverse team at DFDS and help drive change together.

While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

Now about what we can give you. You’ll be able to access some fantastic benefits such as:

- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including:

- Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to Thrive, our award-winning Wellbeing platform.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.

**We look forward to hearing from you.



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