Cloud-Based Marketing Automation Expert
5 days ago
About the Role:
We are Intec, a leading customer experience management consultancy. We are currently seeking a highly skilled Salesforce Marketing Cloud Developer to join our team on a 6-month contract basis.
As a Salesforce Marketing Cloud Developer, you will be responsible for designing, developing, and executing multi-channel marketing campaigns using Salesforce Marketing Cloud. You will work closely with our client's marketing team to ensure seamless campaign execution and deliver high-quality results.
This is an exciting opportunity to work with a FTSE 100 corporation, with a competitive daily rate of £350-£400 outside IR35 and a hybrid working arrangement with minimal travel requirements.
The successful candidate will have hands-on capabilities in SFMC, SQL, Data Extensions, Email Studio, AMP Script, and experience with cloud-based marketing automation platforms.
The Key Responsibilities:
- Design, develop, and execute multi-channel marketing campaigns using Salesforce Marketing Cloud
- Build and manage customer journeys, email templates, landing pages, and web forms
- Utilise Marketing Cloud tools such as Email Studio, Journey Builder, Automation Studio, and Contact Builder
- Develop and manage email marketing campaigns, including template creation, content integration, and deployment
- Monitor and analyse campaign performance, providing insights and recommendations for optimisation
- Troubleshoot and resolve technical issues related to campaign execution
- Implement and manage automated marketing workflows to streamline campaign processes and improve efficiency
- Ensure data integrity
- Utilise advanced segmentation techniques to target specific audience groups and personalise marketing messages
Our Ideal Candidate:
- Experience in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Social Studio, Mobile Studio, and Audience Builder
- Proficiency in data management within Marketing Cloud, with the ability to design complex data models and segmentation strategies
- Strong skills in marketing automation, journey design, and the implementation of dynamic content and personalisation
- Analytical skills to develop insights from campaign data and drive data-driven decision-making
- Salesforce Marketing Cloud certifications (e.g., Email Specialist, Marketing Cloud Consultant) are a plus
Estimated Salary: £350-£400 per day outside IR35
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