Marketing and Communications Manager
4 weeks ago
The opportunity is to join a successful, specialist manager within an impactful team, working closely with Sales teams and leadership. This is a busy, broad role, which requires strong project and stakeholder management skills.
**Tasks include**:
- Lead generation campaigns - creation and management
- Support capital raising team to provide content and data to pitch books where needed
- Work with global head of marketing & communications to identify priority awards we want focus on, and coordinate preparation of entries, as well as communicate achievements internally and externally.
- Events proposal, coordination and delivery
- PR coordination with external global PR agencies
- Support the Global Head of Marketing and Communications to drive PR processes and strategy globally
- Build content for internal announcements and external marketing or comms purpose (e.g. event invitations / awards entries etc.).
- Build strong organic and paid social on
- and offline campaigns, in line with the overall campaign strategy and content calendar
- Coordinate and lead relationship with agencies and external partners on specific projects led by: publications, PR agencies, design agency, industry associations, media buying agency etc.
- Engage colleagues to coordinate the input of SIM data (e.g. AuM, transactions number, fund performance, track record etc.) into all relevant industry databases (e.g. Preqin, Mercer, INREV, PERE etc.)
**Requirements**:
This is a varied role demanding a flexible and adaptable approach
- Previous marketing experience within another investment manager
- Understanding fund marketing and capital raising
- Understanding of real estate investment markets a benefit
- Knowledge of how to use CRM tools (e.g. Salesforce) for campaign creation and to generate reports from CRM
- Strong stakeholder management skills
- Strong project management skills
- Commercial mindset
- A love of marketing and storytelling
- Understand the value of reporting, monitoring and analysing communications activity in order to help plan for future activity.
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