Marketing & Communications Manager
2 weeks ago
The Marketing & Communications Manager for EMEA is responsible for the development and execution of brand marketing campaigns including the management of campaign channel plans with relevant localization, brand partnerships, influencer and community development, and events film & entertainment. You will also ruthlessly ensure that all artwork is delivered on brand with channel relevancy. Requires regular interaction with cross functional key stakeholders to understand the needs of the business to ensure all activities are amplified 360 to maximize return on marketing investment. While your role focuses on the EMEA business, you are globally minded and understand the impact your efforts have on our global business.
Qualifications
What You'll Do:
Manage the localization of global brand campaigns for our retail stores Develop and implement an aligned and integrated rolling retail marketing calendar to support all key go to market strategies and drive sell-through per channel 360 amplification of brand content to achieve maximum ROI and reach Identify market and store specific opportunities and recommendations for marketing initiatives to drive awareness and reach new relevant audiences Develop regional brand partnerships Drive local F&E experiences working closely with central F&E team and EMEA PR team. Analysis and appropriation of brand guidance results and digital analytics to drive decision making in full funnel spend Event management of regional BC experiences Driving the growth and nurture of local BC community with on-brand messages and activations Manage community specialist and ensure strong growth and development of this brand tactic across the regions with on brand content per channel Manage the Graphic designer to deliver on time on brand content across all channels Manage the Marketing Coordinator to support the team across all projects and admin.About You:
Exceptional skills in digital marketing, website management, email marketing, web analytics tools, search, engine marketing (SEM), display media, social media and Search Engine Optimization (SEO) Experience working with cross functional teams to deliver creative and content deliverables Abreast of the latest digital trends / technology and constantly learning 3 years’ experience managing a media program with a retail environment Experience using a CMS and an understanding of the impact they have on SEO Well-rounded marketing expertise across all channels Strong understanding of global to local brand campaign management Knowledge of market research practices and techniques Strong analytical skills, proficiency working with data, analyzing information and report findings. Excellent communicators both orally and in writing. Ability to work cross functionally Strong understanding and appreciation for outdoor and fashion apparel Experience in social media channels and community management
Additional Information
What’s in it For You?
A company built on Canadian roots and heritage Your work is recognized with a comprehensive and competitive Total Rewards Program Opportunities for career growth through numerous internal and external programs Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues Inspiring leaders and colleagues who will lift you up and help you growWe believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.
Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
There are multiple ways to interview with us If you require any interview accommodation for your interview, please e-mail us at
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