Regional Marketing Executive
4 days ago
**We are thrilled to be seeking a creative and sociable Marketing Executive to join our fantastic Regional Marketing Team across the Lake District & Northumbria for our Regional Sister Brands: Lakelovers, Heart of the Lakes, Lakes Cottage Holidays, Lake Dsitrict Lodge Holidays, & Northumbria Coast & Country Cottages.**
Your new position as Regional Marketing Executive will see you:
- Implement day-to-day marketing activity and campaigns within our sister brand, in line with business objectives and targets
- Work as part of the regional marketing team to generate new ideas for driving owner leads for each brand, and methods to re-engage existing data
- Design and content creation for marketing literature such as owner guides, brochures, mailers, offline advertising and events assets
- Content planning, keyword research, copywriting and proof reading for consumer and owner focused blog content
- Liaising with publications (offline and online) to organise advertising and editorial space
- Setting up and attending a number of events and trade shows each year, representing each of the brands
- Assisting with running paid Google ads, monitoring keywords, reporting on performance and contributing ideas for content
- Assisting with running paid Facebook ads, contributing ideas and creative assets
- Support with organic social media content, contributing local area photography, drafting and proof reading posts across all channels
- Keep up to date on local activities and events, identifying opportunities for our brands to be involved
- Maintain a good understanding of our competitors in the market
- Assist the regional team with all aspects of marketing, as required
All we ask is you hold the following key skills (we can handle the rest):
- Experience of working as part of a marketing team, with a minimum of 1-year professional marketing experience
- Positive, forward thinker with a “can-do” attitude
- Ability to work on own initiative
- Strong copywriting skills
- Proficient in using Microsoft Word, Excel and Google Sheets
- Strong organisation skills and able to manage multiple projects in tandem
- Full driving license and use of a car for regular travel to the regional offices is required.
...although standouts will also have:
- Experience of working with the Adobe suite, including Photoshop, InDesign and Illustrator
- Knowledge of SEO
- Experience in copywriting for blogs, PR content or publications
- Experience of organising events or trade shows
- Ability to use social media accounts, including Facebook, Instagram and LinkedIn
- Experience or knowledge of running paid Facebook or Google ads
- Strong knowledge of the Lake District & Northumbria
**Salary**: £22,000.00-£25,000.00 per year
**Benefits**:
- Additional leave
- Employee discount
- Referral programme
Schedule:
- 8 hour shift
Work Location: Hybrid remote in Cumbria, LA23 1AB
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