Senior Regional Marketing Executive

2 days ago


Windermere, United Kingdom Lakelovers Full time

**Sykes Cottages are now looking to appoint a Senior Regional Marketing Executive to fill a newly formed position in our business and regional brands.**
**Working as a senior part of the regional marketing team you will be responsible for helping oversee and lead the regional marketing team in its day-to-day marketing activity.**

As an integral part of the marketing team, you will work closely with your regional marketing manager, and other members of the regional marketing team, plus the head office marketing team, to support other regions as required and utilise additional resource / expertise to the business where appropriate.

The post holder will be a constant role model for the Sykes values, and ensure they become a way of working for the whole team giving every customer (internal and external) a ‘World Class Customer Experience’. Their role includes identifying, sharing and spreading best practise throughout the business, and demonstrating excellent teamwork.

**The role is perfect for someone looking to make the next step in their marketing career to a more senior role within one of the UK’s leading holiday cottage groups.**

**As our newest Senior Regional Marketing Executive, you will be responsible for the following areas of accountability**:

- Support the management team in crafting a winning, scalable multi-channel strategy which ensures day-to-day marketing activity is in line with business objectives and property lead targets.
- Plan, lead on and execute day to day marketing activity.
- Compiling, distributing and presenting ideas, information and strategies to management.
- Attend regional brand meetings and represent the department at internal and external meetings.
- Assist with the analysis of property acquisition performance by activity to ensure that marketing campaigns are targeting relevant property owners and delivered at the right cost per lead.
- Analyse the results of all marketing activity and present findings and recommendations to the Regional Marketing Manager.
- Reporting on funnel performance for our regional brands, highlighting areas of under-performance and producing strategies to close the gap.
- Assist with motivating and developing a high performing team that understands the key business objectives and understands what is required to achieve them.
- Monitoring workloads and performance of the marketing executive team.
- Assisting with budgeting and forecasting for marketing activity to ensure effective ROI on all initiatives.
- Liaising with property owners over marketing strategies and promotions as required, developing an Owner Communication Strategy aimed at developing, maintaining and nurturing owner retention levels.
- Liaise with external agencies to ensure projects are dealt with in a timely, cost-effective and efficient manner, and ensure they have a clear understanding of the marketing strategy.
- Deputise for the Regional Marketing Manager at management meetings where necessary.

Working Hours: 37.5 per week Any other duties as are within the scope, spirit and purpose of the job as requested by your line manager.

**Please note: This position will be based in Windermere, Cumbria on a hybrid basis. The role will also include occasional travel to additional Regional Brands in Northumbria and Yorkshire as and when required, as well as to Head Office in Chester.**

**Job Types**: Full-time, Permanent

**Salary**: £30,000.00 per year

**Benefits**:

- Additional leave
- Casual dress
- Company events
- Company pension
- Employee discount
- Gym membership
- Referral programme
- Wellness programme

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

Work Location: Hybrid remote in Windermere, LA23 1AB



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