Director of Admissions Revenue Management, Resorts

5 months ago

London, United Kingdom LEGOLAND Parks Full time

**Director of Admissions Revenue Management, Resorts**
**London**

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

We are in search of a passionate and visionary leader to join our team as the Director of Admissions Revenue Management - Resorts. As a key member of our team, you will have the opportunity to shape the revenue and yield management strategies for our esteemed LEGOLAND Parks and Resort Theme Parks 'RTP' across the globe.

**About the Role**

As the Director of Admissions Revenue Management, you will lead a team of dedicated professionals responsible for optimizing admissions revenue across our Resorts. Your passion for revenue and analytics, coupled with your ability to uncover the "why" behind data trends, will be instrumental in driving best-in-class outcomes for our organization.

**Key Responsibilities**:

- Lead and develop a high-performing team responsible for Admissions Revenue Management across our Resorts.
- Nurture talent development, including identifying and grooming future successors. Implement strategies to attract, empower, retain, and motivate team members.
- Foster an inclusive culture that celebrates diversity, integrity, collaboration, empowerment, and trust.
- Monitor and adjust pricing strategies as needed, leveraging historical data, current trends, forecasts, and industry insights.
- Develop and implement pricing models, guidelines, and tools to maximize performance and revenue for the Resort.
- Ensure a balance between all attendance driving channels to optimize visitor volume and yield resort wide.
- Collaborate with key stakeholders, analyse competitor pricing, research market dynamics and trends, investigate demand generators, develop forecasts, and study historical data.
- Support the launch of new products and promotions, coordinating their delivery to specified deadlines.

**About You**
- A Bachelors degree in a quantitative field or equivalent, ideally Statistics, Mathematics, Engineering, Business, Economics, or Data Science.
- Significant senior level experience in pricing, consultancy, or revenue management, with a proven track record as an authentic, persuasive, and inclusive leader, fostering a highly skilled and collaborative team.
- Strong analytical skills with a deep understanding of various revenue drivers across multiple lines of business. Demonstrated business acumen, identifying new opportunities, and handling unexpected situations with ingenuity.
- Skilled and impactful communicator, both verbally and in writing, capable of delivering presentations to senior executives with poise and confidence.
- Proven ability to anticipate and address diverse consumer needs, coupled with exceptional influencing and partnering skills to achieve desired resolutions.
- Upholds unquestioned ethics and integrity.
- Experience using SQL, Power BI, Tableau, and Alteryx would be ideal, along with proven experience with dynamic pricing and advanced analytical methods.
- Previous involvement in forecasting and/or demand planning, ideally within the theme park and/or travel and tourism industry.

Merlin is committed to providing a collaborative and inspiring work environment where your skills and creativity can thrive. As the Director of Admissions Revenue Management, you will play a pivotal role in shaping the success of our Resorts, making a positive impact on the lives of millions of visitors. We offer competitive compensation, a comprehensive benefits package, and the opportunity to work with a diverse and talented team that is passionate about delivering magical experiences.

**The Benefits**

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects - ideal if you’re already fantastic and can quickly become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.

**Everyone Matters at Merlin.**

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters
Together, we work to create a workplace where everyone feels valued, no matter their age,

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